“Our strongest selling point will be that clients will know where we are, that the jurisdiction is Danish and that there’s complete transparency,” Boesing said. “We link to our lawyer on our website in case anyone feels they need one.”
Normally the people with the closest relationships to their lawyers are the ones who need the lawyer to get them out of trouble more frequently. Maybe they've just had lots of practice at getting away with it.
Also, I'm pretty sure the lawyer can't represent both parties, so it's hardly a selling point.