[XC][XCurrency] Decentralised Trustless Privacy Platform / Encrypted XChat / Pos

[PowderMonkey]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.

The brand is communicated to the public by means of a brand strategy.  The content that the company chooses to communicate, both verbally and visually, is a part of the brand strategy, as well as when, where, and how it is communicated.  The brand strategy also takes into account the channels through which the communication will be made, along with who the target audience will be for each given channel.
Also important in branding, is brand equity.  This is a direct result of how consistently the company can portray their brand.  Consistent branding on all fronts leads to consistent perceptions from customers about what the brand represents.  This consistency helps build brand equity, which in turn adds value to the brand.

With all these factors to take into consideration, building a brand for a new project can be a challenging task.  There will be individuals already familiar with the product or service, and they’ll each have varying perceptions pertaining to what the product or service means to them individually, but the branding team still has to develop a focused approach to convey a concise message to the general target audience, in order to reach the broadest base they can.  Therefore, the most advantageous place to gain market share, along with brand equity, typically lies outside the core group who is already familiar with the given product or service.  This broader base is where the branding team must focus their efforts if they’re to help grow the product or service into all it can be.

How does all of this pertain to XC, you might ask?  One of the critical components to branding, especially with a new project, is the name that’s being branded.  The process of choosing the name XC, and deciding what XC should stand for, has been a topic of great debate for the core group that already knows about XC.  A more detailed look into how the name came to be, and how a broad target audience was involved in selecting the name, shows how the branding team strived to make the first steps toward bringing XC to a larger audience.

Initially, thoughts for the name were to focus on the anonymous functions of XC.  This is currently one of XC’s core competencies and it seemed a good place to start.  However, some quick studies with people from various areas of XC’s target market soon showed that ordinary people outside of XC’s currently small world weren’t very intrigued by the anonymous approach.  In fact, for some, the anonymous approach seemed off-putting.  For others, it just didn’t arouse their curiosity enough to get them to want to know more about XC and what XC offers.

This revelation led to a second approach, partly inspired by XC’s current core group.  Instead of focusing upon the anonymous functions of XC, it was decided that the focus would be upon the platform that XC offers, and the privacy being afforded by this platform.  It was back to the target audience to get further input, and it didn’t take long for another piece of the puzzle to quickly unfold.  When taking the privacy approach, the majority of people were once again not intrigued, but this time, almost to the point of boredom.  

Frustrated with these results, it was back to the drawing board.  Several renditions and variations of the name were tried, and each met with varying levels of success or failure, but none received the response that XC demands.  It wasn’t until we went through many renditions, that one name came up that met with an overwhelming amount of positive reception when presented to members from the target audience.  Upon presenting it to them, responses ranged from thinking it sounded “cool”, to wanting to know more about what it meant, to wondering how and where they could read up further on it.  That name was XCurrency.  People instantly knew it was related to a way of storing or moving value, and the stand-alone “X” left just enough unknown to keep them intrigued and to keep them asking questions.

Upon further study, it became obvious that XCurrency was a natural choice from the beginning.  After all, XC is a form of currency, and that will be its core function for at least as far as we can see into the future.  XC is capable of other functions as well, such as encrypted messaging, anonymous tranfers of funds, etc., but its core function still remains as a currency.  As such, XCurrency meets the branding requirements in the fact that it successfully sets expectations in people’s minds when they see it.  It also arouses enough curiosity to cause people to take action, as they want to learn more.  That is the goal of a name, and with that action, we can then provide them with the necessary education to let them know the true benefits of XC and all that it offers, which we as a community already know and are anxious to share.

_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

The significance of this is huge.  Taking the time to listen to the target audience at-large is something that I would say few, perhaps none in cryptoland, have done.  XCurrency is a name that makes sense to people outside of Bitcointalk - Privacy Platform is not.  Let's think about this... people use Facebook, they use Twitter, they use Instagram, they use Snapchat, privacy is not the ordinary person's main priority.  If it was, they'd use TOR, Seecrypt, etc, on a daily basis. 

Let's not lose focus of what XCurrency was originally created to accomplish - to be the first cryptocurrency that can be used just as easily as a credit card, at any store you visit.  That's what's being worked on.  That's what will bring this coin to the masses.  Not the anonymity features, that's for the people here for the most part, and hopefully the masses will eventually learn to appreciate it, but it's not what's going to draw them to XCurrency initially.  Don't take me the wrong way, the anonymous functions are awesome, and they're currently the best out there, but the meat and potatoes of this project are still in the pipeline. 

Here's to the future of XCurrency.

[bitcad4u]

Amen!

[dadon]

To help clarify, the below text explains why the name was chosen.

XCURRENCY

The Power of a Name: Branding Behind XC
_______________________________________________________________________________ _____________________________________________________________________________

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company, in order to draw and retain potential customers.  It consists of the company’s logo, their name, the look and feel of their website and social media outlets, their communication to the target audience through announcements and public relations, and the voice that carries out that communication, whether conveyed verbally or by written word.

The brand is communicated to the public by means of a brand strategy.  The content that the company chooses to communicate, both verbally and visually, is a part of the brand strategy, as well as when, where, and how it is communicated.  The brand strategy also takes into account the channels through which the communication will be made, along with who the target audience will be for each given channel.
Also important in branding, is brand equity.  This is a direct result of how consistently the company can portray their brand.  Consistent branding on all fronts leads to consistent perceptions from customers about what the brand represents.  This consistency helps build brand equity, which in turn adds value to the brand.

With all these factors to take into consideration, building a brand for a new project can be a challenging task.  There will be individuals already familiar with the product or service, and they’ll each have varying perceptions pertaining to what the product or service means to them individually, but the branding team still has to develop a focused approach to convey a concise message to the general target audience, in order to reach the broadest base they can.  Therefore, the most advantageous place to gain market share, along with brand equity, typically lies outside the core group who is already familiar with the given product or service.  This broader base is where the branding team must focus their efforts if they’re to help grow the product or service into all it can be.

How does all of this pertain to XC, you might ask?  One of the critical components to branding, especially with a new project, is the name that’s being branded.  The process of choosing the name XC, and deciding what XC should stand for, has been a topic of great debate for the core group that already knows about XC.  A more detailed look into how the name came to be, and how a broad target audience was involved in selecting the name, shows how the branding team strived to make the first steps toward bringing XC to a larger audience.

Initially, thoughts for the name were to focus on the anonymous functions of XC.  This is currently one of XC’s core competencies and it seemed a good place to start.  However, some quick studies with people from various areas of XC’s target market soon showed that ordinary people outside of XC’s currently small world weren’t very intrigued by the anonymous approach.  In fact, for some, the anonymous approach seemed off-putting.  For others, it just didn’t arouse their curiosity enough to get them to want to know more about XC and what XC offers.

This revelation led to a second approach, partly inspired by XC’s current core group.  Instead of focusing upon the anonymous functions of XC, it was decided that the focus would be upon the platform that XC offers, and the privacy being afforded by this platform.  It was back to the target audience to get further input, and it didn’t take long for another piece of the puzzle to quickly unfold.  When taking the privacy approach, the majority of people were once again not intrigued, but this time, almost to the point of boredom.  

Frustrated with these results, it was back to the drawing board.  Several renditions and variations of the name were tried, and each met with varying levels of success or failure, but none received the response that XC demands.  It wasn’t until we went through many renditions, that one name came up that met with an overwhelming amount of positive reception when presented to members from the target audience.  Upon presenting it to them, responses ranged from thinking it sounded “cool”, to wanting to know more about what it meant, to wondering how and where they could read up further on it.  That name was XCurrency.  People instantly knew it was related to a way of storing or moving value, and the stand-alone “X” left just enough unknown to keep them intrigued and to keep them asking questions.

Upon further study, it became obvious that XCurrency was a natural choice from the beginning.  After all, XC is a form of currency, and that will be its core function for at least as far as we can see into the future.  XC is capable of other functions as well, such as encrypted messaging, anonymous tranfers of funds, etc., but its core function still remains as a currency.  As such, XCurrency meets the branding requirements in the fact that it successfully sets expectations in people’s minds when they see it.  It also arouses enough curiosity to cause people to take action, as they want to learn more.  That is the goal of a name, and with that action, we can then provide them with the necessary education to let them know the true benefits of XC and all that it offers, which we as a community already know and are anxious to share.

_______________________________________________________________________________ _____________________________________________________________________________

Yes this is an extremely long post, sorry about that. However as early adopters those of you who support the coin need to know that we are working to take this to a much broader audience than Bitcointalk.  Let's not limit our success by thinking inside a box.  

The significance of this is huge.  Taking the time to listen to the target audience at-large is something that I would say few, perhaps none in cryptoland, have done.  XCurrency is a name that makes sense to people outside of Bitcointalk - Privacy Platform is not.  Let's think about this... people use Facebook, they use Twitter, they use Instagram, they use Snapchat, privacy is not the ordinary person's main priority.  If it was, they'd use TOR, Seecrypt, etc, on a daily basis. 

Let's not lose focus of what XCurrency was originally created to accomplish - to be the first cryptocurrency that can be used just as easily as a credit card, at any store you visit.  That's what's being worked on.  That's what will bring this coin to the masses.  Not the anonymity features, that's for the people here for the most part, and hopefully the masses will eventually learn to appreciate it, but it's not what's going to draw them to XCurrency initially.  Don't take me the wrong way, the anonymous functions are awesome, and they're currently the best out there, but the meat and potatoes of this project are still in the pipeline. 

Here's to the future of XCurrency.

+1

before Edward Snowden and Wikileaks mass surveillance by government agency's was a conspiracy theory, it's not anymore, the market for privacy is only going to get bigger and bigger as more leaks come out and the public realize how massive the intrusion is, and BTC didn't get so big because people wanted to send money with minimal transaction fees and quicker deposit clearances, it got big because people relised it was more private then sending money thru bank accounts, western union etc it was silkroad and blackmarket activity's that began BTC's rise, yes it actually boomed after silkroad was taken down,the bank run in greece also played a part in it's boom from what i understand, because they were jumping out of fiat into BTC,  but it would of taken a lot more time to get were it is if all you could buy with it was pizza, privacy from the government is going to be huge in the near future, you can take that to the bank, and XC is head of the pack in this sector.

[battbot]

i think this is the best one out of all the ones presented

Agreed

[adhitthana]

A brand is not just a logo, and it’s not just a name.  A brand is the entire message being presented to the public by a company,

One important point (in my head anyway) is that XC (as I understand it, if it's like BTC) is not a "company". It's a community based service to humanity.
The goal of companies IIUC is to make money for shareholders. Their primary responsibilities are fiduciary.
Now there are companies that provide services to bitcoin users, and I presume they are incorporated entities most of the time at least, but I'm not sure where XC and the platform fits in.

Where I live, it's possible to have a foundation which operates outside the corporate structure, as the goal of the foundation is not to make a profit, but to pursue some goal or other.

Where would XC fit in? Where would the XC foundation fit in?

[benthach]

x11coin, xecutive, flexible.... i wondered if this person could even think straight. LOL
teka or adc?

[benthach]

buy wall 85 BTC is gone. now you will see this 85 BTC move over to sell wall at 140k or 150k. easy flips all weeks long.

[arieq]

buy wall 85 BTC is gone. now you will see this 85 BTC move over to sell wall at 140k or 150k. easy flips all weeks long.

perhaps that was a whale buying his own coins to manipulate the market, hope i'm wrong though.

[adhitthana]

buy wall 85 BTC is gone. now you will see this 85 BTC move over to sell wall at 140k or 150k. easy flips all weeks long.

perhaps that was a whale buying his own coins to manipulate the market, hope i'm wrong though.

Lot's of sales going through just above that buy wall for some time. Which was a little strange. Then someone sold the wall. Then no more sales sales going through at that level.
Maybe someone wanted to buy so they just pressured the price down until another whale cracked and sold?

Mind you, my conspiracy theories are generally wrong

[mikemikemike]

buy wall 85 BTC is gone. now you will see this 85 BTC move over to sell wall at 140k or 150k. easy flips all weeks long.

perhaps that was a whale buying his own coins to manipulate the market, hope i'm wrong though.

You guys are so blinded from the obvious its unreal.

Over the past two weeks while you all bicker about the current price, big business has been buying up XC like crazy. I personally can account for 5% of all of the XC is now owned by two of londons most prominent investment bankers. That doesn't even include my stake.

Your all too busy looking at the short term charts to see the bigger picture.

You honestly think XC is worth less than a tenth of DRK?

Look at whats been accomplished in the last month alone and imagine what the playing field is going to look like in three months time.

You won't see those buy walls converted to sells anytime soon. Some of us arnt that fickle.

[cryptoholic11]

buy wall 85 BTC is gone. now you will see this 85 BTC move over to sell wall at 140k or 150k. easy flips all weeks long.

perhaps that was a whale buying his own coins to manipulate the market, hope i'm wrong though.

You guys are so blinded from the obvious its unreal.

Over the past two weeks while you all bicker about the current price big business has been buying up XC like crazy. I personally can account for 5% of all of the XC is now owned by two of londons most prominent investment bankers. That doesn't even include my stake.

Your all too busy looking at the short term charts to see the bigger picture.

You honestly think XC is worth less than a tenth of DRK?

Look at whats been accomplished in the last month alone and imagine what the playing field is going to look like in three months time.

You won't see those buy walls converted to sells anytime soon. Some of us arnt that fickle.

Can you show any evidence of these buys from big business and investment bankers? How do you know?

[mikemikemike]

buy wall 85 BTC is gone. now you will see this 85 BTC move over to sell wall at 140k or 150k. easy flips all weeks long.

perhaps that was a whale buying his own coins to manipulate the market, hope i'm wrong though.

You guys are so blinded from the obvious its unreal.

Over the past two weeks while you all bicker about the current price big business has been buying up XC like crazy. I personally can account for 5% of all of the XC is now owned by two of londons most prominent investment bankers. That doesn't even include my stake.

Your all too busy looking at the short term charts to see the bigger picture.

You honestly think XC is worth less than a tenth of DRK?

Look at whats been accomplished in the last month alone and imagine what the playing field is going to look like in three months time.

You won't see those buy walls converted to sells anytime soon. Some of us arnt that fickle.

Can you show any evidence of these buys from big business and investment bankers? How do you know?

I used to work with them.

And seriously, have you not seen the orderbook over the last few weeks? You think all those 100 BTC buy walls that got eaten up were manipulation?

[cryptoholic11]

I didnt think it was manipulation, I'm sure it was legit..but knowing that the buyers are legit people in the financial industry rather than a few early btc adopter joe shmos who struck it rich, would solidify the confidence of other investors.

[mikemikemike]

I've gotta run. Travelling through asia with only a phone so propper Internet access is pretty scarce.

On a side note, I strongly suggest that price discussion is banned from this thread and taken to a separate speculation thread. All this baselsess discussion about every minor price movement is making this look like another pump and dump coin, and it is seriously degrading the quality of discussion that should be solely focused on the technology and the business behind it. As at now the last fifty or so pages of this thread are honestly off putting and my brain is hurting from trying to read through it

[Mwalshe89]

I've gotta run. Travelling through asia with only a phone so propper Internet access is pretty scarce.

On a side note, I strongly suggest that price discussion is banned from this thread and taken to a separate speculation thread. All this baselsess discussion about every minor price movement is making this look like another pump and dump coin, and it is seriously degrading the quality of discussion that should be solely focused on the technology and the business behind it. As at now the last fifty or so pages of this thread are honestly off putting and my brain is honestly hurting from trying to read through it

Teka can you look into this?

[cryptoholic11]

I've gotta run. Travelling through asia with only a phone so propper Internet access is pretty scarce.

On a side note, I strongly suggest that price discussion is banned from this thread and taken to a separate speculation thread. All this baselsess discussion about every minor price movement is making this look like another pump and dump coin, and it is seriously degrading the quality of discussion that should be solely focused on the technology and the business behind it. As at now the last fifty or so pages of this thread are honestly off putting and my brain is honestly hurting from trying to read through it

That's going to be tough to do because 99/100 are here for the prices. Not many people care about the technology. They care about making money. Im not saying it's right or wrong, but its the truth.

[mikemikemike]

I've gotta run. Travelling through asia with only a phone so propper Internet access is pretty scarce.

On a side note, I strongly suggest that price discussion is banned from this thread and taken to a separate speculation thread. All this baselsess discussion about every minor price movement is making this look like another pump and dump coin, and it is seriously degrading the quality of discussion that should be solely focused on the technology and the business behind it. As at now the last fifty or so pages of this thread are honestly off putting and my brain is honestly hurting from trying to read through it

That's going to be tough to do because 99/100 are here for the prices. Not many people care about the technology. They care about making money. Im not saying it's right or wrong, but its the truth.

Then create a speculation thread and let them discuss it there.

This thread is supposed to be an information portal for people curious about the technology not an alternative to the BTC-e trollbox.

[lawgicc]

I've gotta run. Travelling through asia with only a phone so propper Internet access is pretty scarce.

On a side note, I strongly suggest that price discussion is banned from this thread and taken to a separate speculation thread. All this baselsess discussion about every minor price movement is making this look like another pump and dump coin, and it is seriously degrading the quality of discussion that should be solely focused on the technology and the business behind it. As at now the last fifty or so pages of this thread are honestly off putting and my brain is honestly hurting from trying to read through it

That's going to be tough to do because 99/100 are here for the prices. Not many people care about the technology. They care about making money. Im not saying it's right or wrong, but its the truth.

Welcome, you guys must be new to Bitcointalk.

[cryptoholic11]

I've gotta run. Travelling through asia with only a phone so propper Internet access is pretty scarce.

On a side note, I strongly suggest that price discussion is banned from this thread and taken to a separate speculation thread. All this baselsess discussion about every minor price movement is making this look like another pump and dump coin, and it is seriously degrading the quality of discussion that should be solely focused on the technology and the business behind it. As at now the last fifty or so pages of this thread are honestly off putting and my brain is honestly hurting from trying to read through it

That's going to be tough to do because 99/100 are here for the prices. Not many people care about the technology. They care about making money. Im not saying it's right or wrong, but its the truth.

Then create a speculation thread and let them discuss it there.

This thread is supposed to be an information portal for new investors not an alternative to the BTC-e trollbox.

Good luck with that. Its like telling the FUDers not to fud. Its inevitable.

[mikemikemike]

I've gotta run. Travelling through asia with only a phone so propper Internet access is pretty scarce.

On a side note, I strongly suggest that price discussion is banned from this thread and taken to a separate speculation thread. All this baselsess discussion about every minor price movement is making this look like another pump and dump coin, and it is seriously degrading the quality of discussion that should be solely focused on the technology and the business behind it. As at now the last fifty or so pages of this thread are honestly off putting and my brain is honestly hurting from trying to read through it

That's going to be tough to do because 99/100 are here for the prices. Not many people care about the technology. They care about making money. Im not saying it's right or wrong, but its the truth.

Then create a speculation thread and let them discuss it there.

This thread is supposed to be an information portal for new investors not an alternative to the BTC-e trollbox.

Good luck with that. Its like telling the FUDers not to fud. Its inevitable.

We have a self moderated thread, lets utilise it. Set some groundrules.