Wow, this BBB thing kinda sounds like todays governments.
the better business bureau and other countries 'consumer protection' groups are not like government regulation. they do not charge fee's for licence and then sit on their asses, they do not set rules that are unfair. consumer rights is what businesses SHOULD follow.
government regulation of bitcoin itself .. a big HELL NO, but if a business wants customers, then it cant get away with being a scammer. so consumer protection for businesses yes. and that goes for any business of any currency. its all about ethics and morals. not control