I dunno, never heard of them myself but good for them trying to tap that market. They accept payment in BTC & DOGE so at least they're supporting their own cause. Some of the components look overpriced (the Hyper 212 cpu cooler) but others are pretty fair (the additional GPU, $5 extra for a 1TB drive). Plus they've got the Lifetime Warranty in effect which is something you always pay extra for. Guessing that's about $3-400 of the upfront cost. That's not saying anything about how their warranty process is when/if you need to use it.
Plus in the long run it does pay for it self in a few months. All you have to do is get on a highly efficient multipool.
Yeah, I'm not backing you on that claim. But if you want a decent gaming rig that can also mine and is all under a lifetime warranty...then I see a market. Probably not on the bitcointalk forums though. I would guess most folks here are DIY'ers when it comes to building a system.