Yea, thats a good idea.. We want to get it down well, and then let the local media in on it. And if we can show that other franchises can make money by taking bitcoin, then its win win for bitcoin and us. But, I want to make our own special gateway to take bitcoin, like thry bitpay or coinbase, but make it look like its ours..
Could you imagine if a lot of 711 franchises started taking bitcoin, there are hundreds of thousands of stores across the world...
Building a gateway like Bitpay or Coinbase is an entire endeavor in its own right. I wouldn't bother obfuscating the fact that you're using Bitpay or Coinbase - does 7-11 try to make you think that you're paying through the "7-11 Platinum Card" through the "7-11 Payment Gateway" when you're actually just paying through your Visa card and some other gateway? It doesn't need to be branded.
Yes, though - do get the media in on it. I like the Slurpee idea too.