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Author Topic: Will Circle be doing any prime time Television Ad? Here's why they must  (Read 3555 times)
RappingSniper
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September 30, 2014, 11:47:53 AM
 #1

I am reading that Circle is a solution that makes Western Union obsolete.

Now the only problem: The consumer public has no idea Circle exists. And definitely won't be connecting the dots that the billions they send home via wire or western union can now be sent home instantly, and "nearly free".

The solution? Imagine Circle putting ads on TV. Prime time. All 50 US states:

"Send money home to your family in other countries for nearly X percent less. Digital Remittances are here. Goodbye Western Union".
How long would it take for Circle to blow up, and Bitcoin to become the prime source of remittances in the world? A few months? Tops? A simple set of television ads making the public aware of this service would ELIMINATE the problem of "no consumer incentive". At least in the remittances market. It would simultaneously boost bitcoin to the Moon.

Do we crowd fund a prime time TV ad that runs for 6 weeks? Does Circle have this idea up their sleeves? Is it part of their VC funding?
Circle is great, but its useless if the only people who know about it are in the Bitcoin community. Im getting excited just typing this ... !
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September 30, 2014, 12:34:36 PM
 #2

1. i do beleive that BUSINESSES need to publicise bitcoins the same way VISA publicises FIAT. as bitcoin/FIAT are just a currency(bitcoin especially)
2. i do not believe that BUSINESSES should be in a big rush to publicise user adoption yet, as we are still in the innovation stage where more work needs to be done to make bitcoin practical for average joe to buy rent/groceries(real lifestyle stuff)

i think bitpay and circle will probably do prime time TV adverts, but only when they have profits to cover the advertising costs, without harming their business models and also when they know for sure that people can truly live a healthy life on bitcoins. otherwise some average joes will still view bitcoins as a gimmick, thus wasting those businesses alot of money.

take redbulls 'stratos' event (sky diving from space), which was world wide coverage and a multiple hour event. not simply a 45 second TV advert repeated 10 times during superbowl.

redbull also had over sporting events on that same year so the increased sales due to awareness of redbull because of just the sky dive may be less then financial results. year-on-year.

well here are the financial results of redbull PRODUCT SALES
they only had a 3.1% rise in product sales after the skydive (difference of 2012(pre skydive) and 2013(post skydive)).

bitcoins market cap and/or singular price varies by more than 3% each day/week without businesses needing to spend large amounts on advertising.

so in short
businesses WILL advertise their bitcoin services.. but only when the time is right and only when they see that their is good reason for people to jump on board.

PLEASE will people stop thinking that advertising is needed for user adoption purely for a price rise, and think more about bitcoin adoption due to usability and desire to actually want bitcoin. AGAIN when shouting about advertising needs, do not selfishly think about a price rise simply so you can profit. bitcoin is a currency that we should be growing. it should not be about a quick profit to then return to FIAT and store worthless bank notes in a bank account.

I DO NOT TRADE OR ACT AS ESCROW ON THIS FORUM EVER.
Don't take any information given on this forum on face value. Please do your own due diligence & respect what is written here as both opinion & information gleaned from experience. If you wish to seek legal FACTUAL advice, then seek the guidance of a LEGAL specialist.
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September 30, 2014, 02:54:40 PM
 #3

I think international remittance will definitely be one of the killer apps of Bitcoin. There was actually a good reddit post/comment about it yesterday (see http://www.reddit.com/r/Bitcoin/comments/2hsj38/holy_smokes_bitcoin_im_freaking_outand_western)

However, I don't think prime time Television Ads are necessarily good for Circle. TV Ads are generally good for 'awareness' but poor for actually getting users and conversion. There are many channels they can target, for example Search Engine Marketing, SEO, Facebook/twitter ads, all aimed at the mainstream market. But the benefit is that there is an actionable task for these channels, such as a click, which is trackable.

In a few years, when Circle has exhausted all other marketing channels, then I think TV Ads will be good to keep up the general level of awareness  Smiley
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September 30, 2014, 03:02:56 PM
 #4

Well Circle has not gone full public yet. They're rolling out their service gradually, accepting new members on invitation only atm. I received my invitation to join like 3 weeks ago and I gotta say I'm really impressed with their service. They make it so freaking easy to buy Bitcoin. I've linked my Visa to my account and I can upload money instantly which automatically gets converted to BTC at market rate. You can buy up to $500 worth of BTC per week. I'm pretty sure they'll start advertising properly once they are fully open to the public. They're gonna be a massive hit for sure  Smiley
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September 30, 2014, 03:07:00 PM
 #5

Well Circle has not gone full public yet. They're rolling out their service gradually, accepting new members on invitation only atm. I received my invitation to join like 3 weeks ago and I gotta say I'm really impressed with their service. They make it so freaking easy to buy Bitcoin. I've linked my Visa to my account and I can upload money instantly which automatically gets converted to BTC at market rate. You can buy up to $500 worth of BTC per week. I'm pretty sure they'll start advertising properly once they are fully open to the public. They're gonna be a massive hit for sure  Smiley

huh they went full live yesterday? anyone can sign up now ?


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bitllionaire
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September 30, 2014, 03:07:20 PM
 #6

circle has just started,it is a new enterprise that it is not even established along bitcoiners
maybe in some time if they can afford it


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September 30, 2014, 07:07:06 PM
 #7

Do we crowd fund a prime time TV ad that runs for 6 weeks? Does Circle have this idea up their sleeves? Is it part of their VC funding?
Circle is great, but its useless if the only people who know about it are in the Bitcoin community. Im getting excited just typing this ... !

Circle engaging in TV advertising might be a good idea. Maybe you ought to write them about it. I wonder why nobody - not Jeremy Allaire, the other VCs who invested tens of millions of dollars, their Boards of Directors, other advisers, nor their employees - thought to engage in any publicity?

Anyone with a campaign ad in their signature -- for an organization with which they are not otherwise affiliated -- is automatically deducted credibility points.
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September 30, 2014, 07:16:42 PM
 #8


....more work needs to be done to make bitcoin practical for average joe to buy rent/groceries(real lifestyle )
PLEASE will people stop thinking that advertising is needed for user adoption purely for a price rise, and think more about bitcoin adoption due to usability and desire to actually want bitcoin.

Average joes use western union all the time. Fact. We don't have to wait for piggly wiggles to come on board. Come on. And please stop being so against advertising. we need PR! Urgent! I promise you it will make a difference.
Advert for coca cola = instant desire to actually want coca cola...

You were saying..??

Smiley
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September 30, 2014, 07:23:05 PM
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....more work needs to be done to make bitcoin practical for average joe to buy rent/groceries(real lifestyle )
PLEASE will people stop thinking that advertising is needed for user adoption purely for a price rise, and think more about bitcoin adoption due to usability and desire to actually want bitcoin.

Average joes use western union all the time. Fact. We don't have to wait for piggly wiggles to come on board. Come on. And please stop being so against advertising. we need PR! Urgent! I promise you it will make a difference.
Advert for coca cola = instant desire to actually want coca cola...

You were saying..??


The thing is bitcoin is not attractive to the "average joe". We need to make it attractive!

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September 30, 2014, 07:53:44 PM
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....more work needs to be done to make bitcoin practical for average joe to buy rent/groceries(real lifestyle )
PLEASE will people stop thinking that advertising is needed for user adoption purely for a price rise, and think more about bitcoin adoption due to usability and desire to actually want bitcoin.

Average joes use western union all the time. Fact. We don't have to wait for piggly wiggles to come on board. Come on. And please stop being so against advertising. we need PR! Urgent! I promise you it will make a difference.
Advert for coca cola = instant desire to actually want coca cola...

You were saying..??


The thing is bitcoin is not attractive to the "average joe". We need to make it attractive!

That's the whole point of publicity, making things attractive and desirable. i.e. a debit card is just a piece of plastic, but throw some adverts with hot girls in a hot tub in paris and suddenly average joe wants to apply for one.Throw a couple of cute meerkats in there and I want one too.

Smiley
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September 30, 2014, 08:04:48 PM
 #11

Advert for coca cola = instant desire to actually want coca cola...

When I see an ad for coca-cola, I merely shudder at the knowledge of how many people willingly ingest so much of that poison.

Anyone with a campaign ad in their signature -- for an organization with which they are not otherwise affiliated -- is automatically deducted credibility points.
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September 30, 2014, 08:23:35 PM
 #12


That's the whole point of publicity, making things attractive and desirable. i.e. a debit card is just a piece of plastic, but throw some adverts with hot girls in a hot tub in paris and suddenly average joe wants to apply for one.Throw a couple of cute meerkats in there and I want one too.

all you care about is people buying coin. you dont care about the bitcoin infrustructure, usage, features of bitcoin... you just want a price spike..

seriously your mindset is still in the pump and dump and run back to fiat land with a bank account full of bank notes, i do not believe one bit that you truly understand bitcoin and its benefits vs fiat

I DO NOT TRADE OR ACT AS ESCROW ON THIS FORUM EVER.
Don't take any information given on this forum on face value. Please do your own due diligence & respect what is written here as both opinion & information gleaned from experience. If you wish to seek legal FACTUAL advice, then seek the guidance of a LEGAL specialist.
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September 30, 2014, 10:02:11 PM
 #13


That's the whole point of publicity, making things attractive and desirable. i.e. a debit card is just a piece of plastic, but throw some adverts with hot girls in a hot tub in paris and suddenly average joe wants to apply for one.Throw a couple of cute meerkats in there and I want one too.

all you care about is people buying coin. you dont care about the bitcoin infrustructure, usage, features of bitcoin... you just want a price spike..

seriously your mindset is still in the pump and dump and run back to fiat land with a bank account full of bank notes, i do not believe one bit that you truly understand bitcoin and its benefits vs fiat

lol, I totally understand btc and its benefits. I think a spike would be nice but I'm way more excited about the blockchain concept itself. And that's why we need to spread the word about it, its genious.

Smiley
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September 30, 2014, 10:06:38 PM
 #14

1. i do beleive that BUSINESSES need to publicise bitcoins the same way VISA publicises FIAT. as bitcoin/FIAT are just a currency(bitcoin especially)
2. i do not believe that BUSINESSES should be in a big rush to publicise user adoption yet, as we are still in the innovation stage where more work needs to be done to make bitcoin practical for average joe to buy rent/groceries(real lifestyle stuff)

i think bitpay and circle will probably do prime time TV adverts, but only when they have profits to cover the advertising costs, without harming their business models and also when they know for sure that people can truly live a healthy life on bitcoins. otherwise some average joes will still view bitcoins as a gimmick, thus wasting those businesses alot of money.

take redbulls 'stratos' event (sky diving from space), which was world wide coverage and a multiple hour event. not simply a 45 second TV advert repeated 10 times during superbowl.

redbull also had over sporting events on that same year so the increased sales due to awareness of redbull because of just the sky dive may be less then financial results. year-on-year.

well here are the financial results of redbull PRODUCT SALES
they only had a 3.1% rise in product sales after the skydive (difference of 2012(pre skydive) and 2013(post skydive)).

bitcoins market cap and/or singular price varies by more than 3% each day/week without businesses needing to spend large amounts on advertising.

so in short
businesses WILL advertise their bitcoin services.. but only when the time is right and only when they see that their is good reason for people to jump on board.

PLEASE will people stop thinking that advertising is needed for user adoption purely for a price rise, and think more about bitcoin adoption due to usability and desire to actually want bitcoin. AGAIN when shouting about advertising needs, do not selfishly think about a price rise simply so you can profit. bitcoin is a currency that we should be growing. it should not be about a quick profit to then return to FIAT and store worthless bank notes in a bank account.
I actually met an international brand manager of Red Bull this week.  The main results were increases in their social media channels (like over 1 million new Facebook fans, which become potential customers overtime).  But I agree with you it is hugely expensive and you pretty much need cash you are happy to burn - he said that stratos event took a few years to organize.

I agree with you completely about advertising (and also 'awareness') I really believe that Bitcoin does not have an awareness problem, but more of a conversion rate problem.  So many people have heard about it, but do not know where to go to learn more or buy


 
 
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fabiola!
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September 30, 2014, 10:52:57 PM
 #15

Smiley

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BittBurger
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September 30, 2014, 11:41:00 PM
 #16

I am reading that Circle is a solution that makes Western Union obsolete.

Now the only problem: The consumer public has no idea Circle exists. And definitely won't be connecting the dots that the billions they send home via wire or western union can now be sent home instantly, and "nearly free".

The solution? Imagine Circle putting ads on TV. Prime time. All 50 US states:

"Send money home to your family in other countries for nearly X percent less. Digital Remittances are here. Goodbye Western Union".
How long would it take for Circle to blow up, and Bitcoin to become the prime source of remittances in the world? A few months? Tops? A simple set of television ads making the public aware of this service would ELIMINATE the problem of "no consumer incentive". At least in the remittances market. It would simultaneously boost bitcoin to the Moon.

Do we crowd fund a prime time TV ad that runs for 6 weeks? Does Circle have this idea up their sleeves? Is it part of their VC funding?
Circle is great, but its useless if the only people who know about it are in the Bitcoin community. Im getting excited just typing this ... !

Great post.  Whoever originally wrote this [on reddit named BitttBurger] must be a genius among men!!

All joking aside, thanks for reposting this.  When I start seeing Bitcoin commercials I am going to jump up from my couch and cheer.

Because that's when shit gets real.

-B-

Bitcoin's true purpose defined in Satoshi's message on the Genesis Block:
"The Times 03/Jan/2009 Chancellor on brink of second bailout for banks"
View it on the Blockchain | Genesis Block Newspaper Copies
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October 01, 2014, 12:26:24 AM
 #17


Great post.  Whoever originally wrote this [on reddit named BitttBurger] must be a genius among men!!

All joking aside, thanks for reposting this.  When I start seeing Bitcoin commercials I am going to jump up from my couch and cheer.

Because that's when shit gets real.

-B-

Bitcoin commercials on television, where the hell are we, the 50's???
There are plenty of ways to raise awareness! PR stunts are way cheaper than prime time tv ads. and WAY more fun, and fresh, and young, and new and everything. Not gonna suggest a flash mob or some video of a kitten dressed like a btc to go viral on youtube but come on, creativity guys, come on!!! can't we come up with something epic!? whos with me?

Smiley
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October 01, 2014, 12:43:58 AM
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Great post.  Whoever originally wrote this [on reddit named BitttBurger] must be a genius among men!!

All joking aside, thanks for reposting this.  When I start seeing Bitcoin commercials I am going to jump up from my couch and cheer.

Because that's when shit gets real.

-B-

Bitcoin commercials on television, where the hell are we, the 50's???
There are plenty of ways to raise awareness! PR stunts are way cheaper than prime time tv ads. and WAY more fun, and fresh, and young, and new and everything. Not gonna suggest a flash mob or some video of a kitten dressed like a btc to go viral on youtube but come on, creativity guys, come on!!! can't we come up with something epic!? whos with me?

With all due respect, what planet are you living on that Television commercials are "old" to you?  Are you serious?  Do you know why they cost so much?   Because they reach tens of millions of people, all at the same time, and they are effective.  

Bitcoin has been nothing but "social media and memes" for the last 5 years and look where we are today with consumer adoption.   ZILCH.  

Nobody knows a damn thing about it *because* its just all of us circle jerking on YouTube and Discussion Forums.

The real advertisers advertise on television.  Anyone who thinks advertising on youtube is more effective than a prime time television ad ... well ... holy crap how out of touch can you get?

-B-

Bitcoin's true purpose defined in Satoshi's message on the Genesis Block:
"The Times 03/Jan/2009 Chancellor on brink of second bailout for banks"
View it on the Blockchain | Genesis Block Newspaper Copies
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October 01, 2014, 01:38:32 AM
 #19

I don't think Circle could handle the amount of volume that would come from having a TV commercial.... YET.
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October 01, 2014, 02:58:17 AM
 #20

They would go out of business in a heartbeat from that kind of volume. They don't even have a profitable business model and they're WIDE OPEN to all kinds of nasty fraud.  I'm sure the carding community is licking its chops thinking about how they will card Circle...

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