Can I ask you politely, on what grounds would you consider MultiDice same business model and risk profile as icedice or the other site?
At first glance everything. On what grounds is it different?
Well, first technically we are not a "small new site". MultiDice was around for months when we used to operate buggy coindice script. First royal-casino then Bitcoindice and now MultiDice. I made a bad decision to start MultiDice brand using coindice script. I tried for months to make it right, invested substantial amount of money, hired developers but it was all for nothing as the coindice code was so buggy the only rescue was to re-write completely or start over. We decided to shut down the site back then and look for most secure code available, we allowed everyone to withdraw their funds which of course went without issues or missing balances, that's second.
Only recently I re-launched with a new site, fresh balance, backing from trusted developer and support from good people, again after lots spent and hours of work. This time we did make it right, the game is fair, UI attractive, servers are safe and site secured to the point I can sleep at night without worrying about balances.
I hope you feel a little safer now to test MultiDice, but just in case I am willing to put 1BTC in any trusted escrow provider you name for the time you keep your funds at MultiDice. If anything goes bad escrow will just release it to you.