Offtopic - re: religion - the thing about religion is that people will follow it without proof of a higher power (usually god), but they rather have faith (believe) in what the religion teaches/practices.
It isn't really a religion I think it's more a dollar auction like thing when finally you make more and more bids no longer for profit, but for keeping the whole thing alive for a while and hoping that you can win the auction and decrease your losses.
For example I took part in his signature champaign and kept his ad until the end of the agreed time. I have had increasingly bad feelings about the payment, but sometimes difficult to admit that I've made a bet on the wrong horse, and wasted weeks of time. So hope and cognitive dissonance together drove me into quite irrational decisions
. Actually this was a pretty good lesson for me.