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Author Topic: Bitcoin marketing for the Anti-Banking crowd  (Read 1317 times)
kangasbros (OP)
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May 25, 2012, 07:06:59 AM
 #1

I spotted this today at one anti-banking facebook group: http://fthebanks.org/

I think that the market for that kind of audience (the anti-banking people) is really big, say what you say. How could we make bitcoin more approachable to those people?

Usually the "problems" they find with bitcoins are:

- No central control, "anarchistic"
- Limited supply causes hoarding and speculation
- Misunderstandings and myths, like "Bitcoin is a company", "Bitocin was hacked lately, right?", "I heard Bitcoin CEO Zhou Tong is only 17 years old"

These people usually don't like things such as automated trading, HFT, speculation etc.

The points to emphasize to these people IMHO:

- No banks needed, hold your own cash
- "Peoples money": everyone is equal pariticpant in the protocol
- Central Banks can't devalue the money by printing it (Don't use "goverment", because these people might favour strong goverment  Grin)

Any thoughts?

benjamindees
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May 25, 2012, 09:10:14 AM
 #2

It's a mistake to view the "anti-banking" crowd as a monolithic entity.  The vast majority of them are actually strong supporters of the current system.  They are just angry and confused by the fact that it doesn't work for them, and doesn't work in general.  They think this is a failure of "greedy bankers," ie. human nature, rather than a structural feature of central planning.

Therefore they tend to believe that we just "aren't doing enough" of it (centralized, politicized money printing, etc), rather than believe that fundamental changes such as Bitcoin are required.  In fact I'd go so far as to say the majority (numerically at least) of the "anti-banking" crowd would tend to view Bitcoin as a move in the wrong direction.

So there's really no way to cater to these people.  They won't like the fact that Bitcoin is decentralized and therefore requires some personal responsibility.  They won't like the fact that Bitcoins cannot be printed out of thin air.  They won't like the fact that Bitcoin is not democratic.  They won't like the fact that the current Bitcoin community has a heavy capitalist bent.  They expect coddling and hand-holding because they are, basically, ignorant children who have spent their entire lives being coddled by a system that no longer has use for them and can no longer afford to coddle them.

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kangasbros (OP)
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May 25, 2012, 09:43:53 AM
 #3

It's a mistake to view the "anti-banking" crowd as a monolithic entity.  The vast majority of them are actually strong supporters of the current system.  They are just angry and confused by the fact that it doesn't work for them, and doesn't work in general.  They think this is a failure of "greedy bankers," ie. human nature, rather than a structural feature of central planning.

Therefore they tend to believe that we just "aren't doing enough" of it (centralized, politicized money printing, etc), rather than believe that fundamental changes such as Bitcoin are required.  In fact I'd go so far as to say the majority (numerically at least) of the "anti-banking" crowd would tend to view Bitcoin as a move in the wrong direction.

So there's really no way to cater to these people.  They won't like the fact that Bitcoin is decentralized and therefore requires some personal responsibility.  They won't like the fact that Bitcoins cannot be printed out of thin air.  They won't like the fact that Bitcoin is not democratic.  They won't like the fact that the current Bitcoin community has a heavy capitalist bent.  They expect coddling and hand-holding because they are, basically, ignorant children who have spent their entire lives being coddled by a system that no longer has use for them and can no longer afford to coddle them.

I agree. I have been following their discussions, and it seems that they just want to blame and nag someone - not actually solve problems.

But still, the movement seems to be pretty big, much larger than the libertarian etc. community, at least where I live. I keep thinking about how that movement could be used to promote bitcoins  Grin

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May 25, 2012, 10:18:08 AM
 #4

... They think this is a failure of "greedy bankers,"...

So there's really no way to cater to these people.
Sure you can cater to these people, because Bitcoin addresses the one thing that's most important to them:

- Hold your own internet money. No greedy bankers needed.
- Transfer your money to others, without paying fees to greedy bankers.
- Greedy bankers can't devalue your money by printing it
- Buy stuff on the internet without involving PayPal's greedy bankers
DublinBrian
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May 25, 2012, 10:19:07 AM
 #5

Ive been trying to promote Bitcoin to the far-left/Occupy demographic since last year, with NO success whatsover. I think the reasons there is no takeup is as follows.

- These people dont want a hard currency which holds its value. They want handouts of free money for them.
- They dont want to cut the banks out of transactions. They want to control the banks and redistribute the banks profits, to themselves.
- None of them have any money to buy Bitcoins
- None of them have technical expertise to mine Bitcoins.

I have been wasting my time marketing Bitcoin to the far-left/Anarchist/Occupy people. I now firmly believe that all marketing efforts should be focused on merchants. We have to bring more merchants on board first. The users will follow naturally.

FOCUS ALL MARKETING EFFORTS ON MERCHANTS! Usage options come first, users will follow. This is a strategy that worked for microsoft and Apple. In this video, replace the word "developers" with "merchants"
http://www.youtube.com/watch?v=kaJREvJW72g
benjamindees
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May 25, 2012, 10:54:34 AM
 #6

- Hold your own internet money. No greedy bankers needed.
- Transfer your money to others, without paying fees to greedy bankers.
- Greedy bankers can't devalue your money by printing it
- Buy stuff on the internet without involving PayPal's greedy bankers

- None of them have any money

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kangasbros (OP)
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May 25, 2012, 11:16:29 AM
 #7

- None of them have any money to buy Bitcoins

Everyone has at least little money in our society, even bums and beggars.

For example, for poor people, using bitcoin could be a way to trade with friends without the hassle of cash - no change problems, no fees.

I agree with guys here, that this is a very hard market segment, and probably not worth marketing to. But I don't like the snobby attitude.

Piper67
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May 25, 2012, 12:49:48 PM
 #8

Post a link to the Screw Banks video on their facebook page  Grin
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May 25, 2012, 01:25:18 PM
 #9

Post a link to the Screw Banks video on their facebook page  Grin
+1

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May 25, 2012, 01:45:51 PM
 #10


http://screwbanks.net

BitPay : The World Leader in Bitcoin Business Solutions

https://bitpay.com

Does your website accept bitcoins?
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September 26, 2018, 12:46:35 PM
 #11

No matter how much we 'campaign' for bitcoin, if the people don't like it or if they are benefiting much on the aid of the banks, we simply can't persuade them and change their minds no matter how good the cause is. We've been doing this for years now, and have tried asking people what their perception of bitcoin is up to no avail. Being edgy and anti-bank won't help the cause, but rather just divide the community even further instead of being one, so this is yet another dire effort.

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Fira Fenny
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October 10, 2018, 09:16:24 AM
 #12

There are many types of people in that anti-banking group. They're not the same. Many people complain just because they want to blame someone for the system not working for them, not really want to support Bitcoin or want to solve the problem.
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October 10, 2018, 09:51:45 AM
 #13

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How the hell did you find this thread? and you should not spam the forum.
 


There are many types of people in that anti-banking group. They're not the same. Many people complain just because they want to blame someone for the system not working for them, not really want to support Bitcoin or want to solve the problem.

Name: Fira Fenny
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Date Registered: July 28, 2018, 09:32:03 AM
Last Active: Today at 09:16:06 AM

I ask you the same question again: how the hell did you find this thread?


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