Absolutely not...it will require unique features and developments plus a strong community behind it.
Not necessary true. Without good branding and proper marketing your coin could be the technologically most advanced or the one with the most benefits for the society, but apart from a few geeks nobody will be interested. PPC, Primecoin, Gridcoin, Curecoin are the best examples for this. Then take a look at DOGE. An average coin without any groundbreaking features but with an excellent branding and very good marketing. The results? Well, everybody knows or heard something about DOGE but outside BTT nobody has a clue what the heck is Primecoin.