Or sell them for a profit (rather than a discount) like i'm sure a bunch of other people are going to be doing?
Because it's a pre-order. He's getting the funds now so he can use them to order the units. He's keeping his BFL exposure in check this way.
This is basically true.
@ crazyates: In fact I have the processing power of 15 Singles, and I'm willing to give someone 9 (and 6 for me), as an incentive to take my offer. The total price for those 9 ASIC Singles is what BFL quoted me as a payment for 15 ASIC Singles upgrade (subtracting my trade-in). So you basically get 9 for the price of 7.5 by paying my upgrade. I believe this is a better deal than ordering from BFLs web-page if you don't own a trade-in now.
@ sadpandatech: BFL has shown the flexibility in the past to ship partial orders to different addresses (several posts of people selling ordered FPGA Singles before they got them). I will of course make sure that this works before finalizing any of this, and have the buy-in of everyone involved.