PayPal does not cover virtual goods in their "Buyer's Protection" policy. Something scammers and frauds take advantage of. If you can slide on the fact you paid for a Target digital gift card, you will possibly get your money back. If you point attention to the fact is a digital good, PayPal will close your case and award the seller with the money. PayPal is tricky, and should never be used to sell things because of it's security defects.
Actually they have for me a number of times (once for a SB scam from here and twice from SB gift cards purchased on eBay). Of course YMMV but maybe it's because I have been selling & buying using PayPal for well over 20 years and rarely had problems. I believe there is no SELLER protection for digital goods but BUYERS are still covered.