Yeah and unless you know of any fixed BTC cost mining hardware or flat rate BTC power companies the attackers cost are also in USD/EUR. So the net gain has to be measured against the cost to the attacker which is primarily in fiat currencies.
The gain will be in bitcoins, so if the bitcoins are worth more in fiat to the miners they will be worth just as much more in fiat to the attackers. Duplicating a 1000 BTC transaction will be much cheaper compared to the gain if the miners only get 1.5 BTC from a block.
If it cost an attacker $200M to attack the network then the reward has to be more than $200M.
And if the value of the BTC has increased tenfold it's because bitcoins have become more popular. With popularity comes more valuable transactions, more opportunities to take advantage of a double spend attack for those who want to scam, and more incentives for companies and organizations which don't want Bitcoin to succeed.