When these people pay more to transfer money home than driving it across the border, they will see the benefit of using BTC.
Good for him to do something positive for his people and to stick it to MoneyGram and Western Union. These sites need backing by people like him, to be able to succeed in being disruptive in that market.
Strange how history repeat itself ....In the late 19th century Western Union had the monopoly, and dominated the telegraph industry.... Now a new telecomm giant could disrupt and dominate their market.