Bitcoin Forum

Obviously you can see I am new around here. I have heard about Dogecoin on CNN, Bitcoin is always in the news. What about all the other coins? I am sure all the coins want the general public to learn about them. Can anyone tell me a coin that is marketing itself to the general public in any meaningful way? One that has a real plan? I am really surprised I am asking this question!!! :o

http://www.worldcoinalliance.net/
http://www.reddit.com/r/worldcoinAlliance/
https://www.facebook.com/WorldcoinWDC

They have active community developing and they are working on advertisement campaigns.

Here is a web store that accepts worldcoins as payment for computer hardware.
http://www.agnqtech.com/store/

This certainly is an attempt for mass adoption. On this forum and other places too are people that talk shit about every coin they see. Everything is not always going as planned. These trolls dig those mistakes up and exaggerate them. We can always learn from mistakes and try to do better.

The only coin that I know of marketing itself to the general public is Numus : https://bitcointalk.org/index.php?topic=543503.0

Their intro video seems to be aimed at people new to cryptos : https://vimeo.com/89947268

Everyone knows Worldcoin is dead as a doornail, what's with these posters.  Numus coin? what the hell is a Numus coin?  Oh, it has an IPO, aka scam.

Keep calm and talk to your friends and family about asspennies.

The issue here again is that these coins are decentralized.

It takes people like yourself to come aboard a community and to make a push for this type of initiative. That's the beauty of these currencies. YOU can contribute and make an impact.

This is grass roots time in a big way. We can all change the world type days.

It's also not 2009.  Numus is another mining coin and most people are wary of them and the professional miners are killing them.

Don't be surprised - I've also asked myself the same thing. To answer your question, unfortunately, no (aside from BTC, naturally).

With the staggering amount of brainpower here, it is sometimes surprising to see the lack of real focus on developing an effective marketing strategy (and no, a dice game and an explorer does not constitute a comprehensive strategy). There is a reason why sales and marketing personnel are among the highest paid in most organizations in any industry.

Nevertheless, there are probably a few coins that could conceivably make the push to prime time, but lack the impetus.
Furthermore, the centralization of executive power and share of the economic pie also discourage community-driven initiatives.

I have to agree with the above as it really is a marketing role that coins need to adopt. Im sure we have at some stage created a killer app or website and wondered why nobody ever used what we offered. Anyone can create a coin. Only a few can market it :)

Look at it this way.  Bitcoin, shitloads of money invested, yet who exactly is pushing for adoption? Why are these huge mining companies, exchanges, 1000btc bag holders not hiring people to solicit merchants to accept bitcoin?  They would rather manipulate the market to make quicker money is all I can think of.     
If a coin that has a lot of money, doesn't have people working to actively get it accepted, then a coin that has little to no money is going to be screwed. 

The problem, even with Bitcoin is that it is a community project and effort is made via contribution.
Unless it adopts a business model, with income, salaries, marketing budgets etc, it may take a while for adoption, because right now, its only the media that write an article about any coin that gets it the free publicity.

For example... If I offered you a great salary to project manage a team of paid developers and then get a market firm paid up and working to market my coin, then things will quickly sway away from Bitcoin and over to the new "Recognized Leader" in Crypto Currency

This poster is scumbag scammer, he is stealing money through Numus, please check my explanation on the Numus thread if in any doubt.

the only coin i can think of know that you did not already mention is reddcoin. they aim to be the "social" cryptocoin and they tip people on twitter that have a lot of followers to get more attention.

NET is probably one of the only coins besides BTC that is accepted at many stores. Check out the list of websites who accept NET on netcoinfoundation.org.

I looked. Its hardly 'at many stores' just a few prepper local stores. Please try harder next time.....

Seriously, this is MIND BLOWING to me. This why cryptos hasn't caught on! No one is trying! Trying in any meaningful way. The worldcoin guy for example, this is NOT in any way a meaningful attempt at mass adoption!!

Any coin, even one of these copies out there could do REAL marketing and pass Bitcoin by the end of the year!!

Vicodin, the short answer is no.  Bitcoin is in the news as the mother of all crypto and Doge does try with their stunts and reddit presence, but outside of that little is happening.  Maybe AUR but no.  Now that IRS has ruled that BTC is property, it may even be harder to devise ways to use the coins.

I'm surprised litecoin has not even been mentioned yet as it is the distant, yet undisputed second in the crypto market

My guess is anytime there is a serious developer of a new coin, they focus on making the coin unique. This is good. But at the same time, realizing they have a unique coin, they take the build it and they will come approach. ;D

Surely NXT or a clone of it will dominate. Once you have a coin that can be converted inside the wallet then people won't look outside it possibly ever again. I mean once you can trade anything in a system why bother with a new system?


Which ever NXT system gets mass usage will win I think. Then it wont be about which coin is best but which system is best. Kind of like saying which currency is best to pay for something from Amazon, in the end the major coins will equal out and stabilize or just die. You will have stable coins and a system most people are committed to.  Also gold and other commodities bought inside NXT will be an important part of the equation of personal wealth or 'money'. Fiat will also play a part until possibly it doesn't.....Once people use this system you won't need sellers to adopt a coin individually cause you will be able to pay in whatever they ask for including fiat.

In many ways NXT or a clone of it is not a simple coin but a new monetary system, which is way more interesting than Karpelcoins...


*Personally I hope Etherieum doesn't become this new monetary system as I don't trust who is involved, ie ex bankers. But my point is whatever wins this space will rule big time..

I think Noblecoin is, Dogecoin is kinda already there,  Bitcoin is on the edge of mass adoption, etc.... Most of them IMO just wanna coast of the success of BTC and profit from the developer. Mintcoin has plenty of Media Coverage, and so does ECCcoin. Litecoin, not so much IMO.

there is nothing to market and if they attract smart people out there they may find themselves in trouble exposed for scammy behavior for the coin their pushing.

advertising and marketing is garbage it's why i stopped turning on my TV years ago and yeah i have a huge TV and cable
and i turn it on prob for an hr or two two watch the news or something every month or two or 3.. then commercials sicken me beyond comprehension and i shut it off.
there is no web sites i see with ads either i use Adblock plus and adblock element hider to add custom rules on Chrome and Firefox to strip it all out !

also so called Marketing is all we ever get around here.. it's non stop hype.
it's abused to the point where we're fed up with it.. we're sick of having coins pounded on us non stop.. NEW ones.. one after another. that provide nothing new !

marketing isn't going to save squat.. a product WORTH marketing will.

Sort of agree, although not sure how much media coverage mintcoin/ecccoin has gotten.

Dogecoin, for being a joke, has been doing surprisingly well as a potential currency. And by that I mean, an internet tipping currency. It's a smart niche to go after.

NobleCoin has their marketplace, which may end up doing better than the coin itself. Once they get gold/silver sales going, it'll be an easy way to cash out coins for something tangible. They already sort of have that with their Amazon card sales, which if you are like me, is sort of close to cash anyway. I am not sure I'd call it mass adoption, but at least it's turning their coin into an actual currency.

Bitcoin does have Overstock, Tiger Direct and a couple of other places. But I do wonder if it'll ever get mass adoption, as it's sooooo slow to use as a currency. There is very little benefit to the average consumer over simply using their credit card.

Everything else... nah, not really. You can argue that perhaps AUR is trying for mass adoption in Iceland, or some coins have plans to be used as a currency ... but they aren't doing a particularly great job of it. Way too many coins simply seem to exist for exchanges, or as a 'joke' or some other reason. I remember when that Air coin came out, and it seemed like its sole purpose was to sort of influence exchange prices (which it failed at pretty miserably), but there wasn't much talk of how it would be adopted by anyone for actual use. It's way too common to see coins have no actual purpose, and not even have a planned purpose in the future.

Agreed. Microsoft spent 1 billion dollars marketing the 1st version of their Surface tablet worldwide.  They could have spent 10 billion and they wouldn't have shifted many more units, but billions is what a worldwide marketing campaign costs.  None of the coins have access to that kind of money so they need to create buzz in other ways .

You're looking at it from a conventional standpoint, buddy. Product quality and value propositions are not prerequisites for successful marketing campaigns.
In addition, traditional advertising and marketing channels are no longer strategic gospel - they are part of the equation, a much more dynamic, responsive and scalable equation.

Let me give you some examples.

Venus Factor (venusfactor dot com) and Tao of Baddass (thetaoofbadass dot com/special/) are among the top selling products on Clickbank over the last couple of years, with each netting in revenues in excess of several million dollars annually. The secret behind their success? Certainly not the ebook customers are paying for. The key lies in affiliate recruitment, perfectly copywritten video content, guerrilla social media marketing, carefully developed SEO strategy and constant refocusing of target demographics.

Here's another example - the Dollar Shave Club (dollarshaveclub dot com). The company's CEO, Michael Dubin, orchestrated a carefully structured video viral campaign costing only 4,500. The ROI? 12,000 subscribers within the first 48 hours. 13 million views. Seven months later, a $ 9.8 million venture capital-funded expansion.

I could note down dozens more examples, but the single common denominator here is the marketing strategy.

Well noblecoin does many charity events and sponsor ESEA which is HUGE, so yeah I consider that mass adoption xD

I like NobleCoin, and those events do help. But to me, mass adoption means a large percentage of people use the coin for purchasing merchandise, or at least using the coin on a regular basis. Exposure doesn't equal mass adoption, necessarily. I am not even sure how many people here knew anything at all about NobleCoin until that recent paper by the dev.

I think the way many here look at the term 'mass adoption' differs from how outsiders would view it. Go up to any stranger and mention NobleCoin to them and you will get blank stares.

MOST of the time you mention BTC or even LTC, you get blank stares. Since the OP said attempting mass adoption, Noblecoin would be a good answer as they're getting a ton of exposure no?

I can't overstate how spot on this guy is. The first coin to do this will be the "recognized leader"!! Bitcoin will be left in the dust. Or at best number 2. The thing I think people fail to realize is the "network effect" can be easily "transferred". This is what I mean by this. I heard someone say, "don't underestimate the network effect".

Merchants accepting Bitcoin now already believe in them. Bitcoin already opened the door. Now that the door is opened, it will be very easy for "mastercard" to be added for example. This just leaves people wanting to use said coin. Look how far Bitcoin has come with no meaningful marketing push. Look at Dogecoin, just a copy of Litecoin. And they haven't  done fullscale marketing like some new internet startup would do.

I don't think it will be long now that governments are starting to make things more clear.

Heh, true... although a decent number of  people do know about BTC now. LTC... not really.

As for Noblecoin attempting mass adoption, I should have been clearer in my post. They are attempting  a greater level of adoption, but I wouldn't view their marketplace really as part of some form of mass adoption. It's a great idea, but a bit too small scale to be considered 'mass'.

But yep, they would fall under one of the coins at least attempting mass adoption, hence why I included them on my list. I thought by your post that you meant they were already achieving some form of mass adoption, but they have quite a ways to go for that.

Glad  we could clarify :)
And haha no sir, no coins have achieved mass adoption yet. My definition of mass adoption is when a thief asks for your private key xD

First we will learn how to use Computers, then we will have our currency!

http://erinina.files.wordpress.com/2012/04/cat_using_computer.jpg

http://www.jimbrooks.org/humor/img/pictures_animals/grumpyCatUsingComputer.jpg

http://static2.businessinsider.com/image/4e735bc46bb3f70502000056-1200/16-google.jpg

http://www.technologytell.com/gadgets/files/2013/11/Funny-Animals-And-High-Tech-18.jpg

Yes we Cat! :P

I reached the first criteria for having a successful topic. Spoenik is here!!

Thank you it wouldn't be the same without you here to slam shit around!!

But yes, I was talking about the marketing strategies above. That is exactly what a coin needs. Spotenik, sometimes I agree with you and sometimes I don't. This is no exception. I hate TV as well. Can't stand commercials. The old traditional marketing is dead in many ways. But I do believe that any coin, even a shitty clone copy could go mainstream. My hope is that it is a new innovative coin that does it. It doesn't need billions either, just professionals that know what they are doing.

Trying to get the public to adopt insecure crapcoins just undermines confidence in the whole blockchain technology.

The first thing should always be to create something absolutely secure before pushing it at the public.

Anything less is fiduciary irresponsibility, scamming the public into throwing their money away on insecure garbage.

Is even namecoin secure enough? Heck is even bitcoin secure enough?

If any are, it would be those two. But do we need even more hash power in them before they are secure enough to be responsibly promoted to the public?

For sure neither Litecoin nor DOGE are secure enough, as DOGE showed. DOGE taught us that just some stupid meme can conjure up almost overnight more hashing power than Litecoin had, thus that Litecoin was not secure...

-MarkM-

I don't think ANY altcoin will reach the level of mass adoption. Retailers and companies are concentrating on Bitcoin IF they ever going to add it as payment method.

But I have to say that I really like Dogecoin and Quarkcoin. ;D

Exactly!

This is my understanding of what is happening at Goldcoin (GLD) these days. Some pretty interesting things in the works based on what I'm hearing.

Cant have mass adoption with out consensus and anyone who stumbles into this section of the forums will see we are anything but united.

I would have to say Mintcoin (MINT). They are actually building the support & infrastructure to support mass adoption right now. Transactions 20x faster than BTC, Pure PoS is more energy efficient. Had a hugely successful initial distribution. Is in the works of developing a foundation, and endowment fund.  Has many merchants already, with new ones being added almost on a daily basis. Is set to get on Vault of Satoshi next month. Also developing a Proof-of-Stake Android mobile wallet. Great name with great marketing potential. And is able to "mint" new Mintcoins for savers.

they are all oblivious to anything other than finding ANY excuse to mine Flappy coin or whatever..
i don't think they even try and hear or see or understand the ramifications of their behavior in the slightest.
when you said "undermines confidence" my ears perked up lol

what i see and have harped on is the public perception of things.. as in the people who don't know what crypto stuff is.
they hear stuff like a massive rip off like GOX and China cracking down on exchanges and dog meme coins pushed as a replacement for bitcoin..
and they think Bitcoin itself is a ponzi scheme lol ...so what the hell do these guys think is going to happen if random people come here and see this crap ?
we need marketing for blah blah coin ? uhhh no that's retarded lol

Keep pushing each one of your individual scammy clone coins for your own greedy reasons and see what it gets you.. hint: a scene that will not exist soon enough.
And no i don't buy the game and shitty scam routine all you guys keep pulling.. Noble coin ? Carbon coin ? or who gives a shit coin ? lol
There is no way the guy will be planting trees as he states and the coin was posted to make him money.. reality !
If the coin cloners really wanted to help all they would have to do is join an existing legit coin team.. but they find some bs excuse to make their own.

99% of all these coins are pure scammy lying bullshit stunts to make money nothing more.
and most of you out there know it too but play along posting lies, hype and propaganda etc to keep the Pyramid scheme going so you can make money on insert scam coin name.
you all know it will kill the scene long term and gradually kill off the amount of new users coming in and gradually force the governments hands
so that they keep encroaching on our scene more and more with more and more regulation etc.
no one out here cares in the slightest and are happy as long as they make money dumping alts for BTC to fiat right now.. while pretending to support crypto along the way.

and they will do a sell off and dump and run and hide when it's time to say i told you so later on !
leaving the new guys + gullible holding the bag.. broke.

The smart thing to do would be to collectively put our foot down and say enough is enough.. our behavior is toxic and self destructive.
and we need to narrow down the amount of coins to support and break the clone coin game vicious cycle once and for all..
a free market abused is tomorrows regulated market.

smarten up or get ready to dump your alts at any time !
and you all know how fast they can tank so use your brains.. your treading on thin ice cloning coins or playing scammy games with fake Noble coins or supporting them.
Only so many of you are going to be able to pull the Cryptsy buck passing game.. the whole it wasn't me it was "user demand" bullshit game.
actually in reality cryptsy staff makes coins so what does that tell you ?

game over this scene is already dead.. greedy selfish pigs can't help themselves.. clock is ticking
say thank you to the cloning and scamming pricks guys they ruined it for all of us !

answer to thread title: wont happen

It cannot be stopped. In one way or another, some coin WILL GET MASS ADOPTION.

Not trying to advertise, but DNotes is trying pretty darn hard it seems
https://bitcointalk.org/index.php?topic=470155.0

how has no one mentioned aura coin in 3 pages?

Seriously this is one of the only coins im rooting for due to the fact the devs are actually out there, doing conventions, doing PR, showing their faces and doing what they said with the airdrops. people in iceland are actaully adopting the currency, its going to have a wide application and utility and its going to be a story that cryptocoins are going to try to live up to. (hence the influx of <nameacountry> coins)

Because everyone just considers AUR the first of many in a line of 50% premined P&D "shitcoins/countrycoins"

premined for airdrop, which has transparency and is being delivered on as they promised.

And actually, you are aware it was the first to really take this initiative with the rest of the country coins to follow because they thought they could build on its success

It may be that, but please look at the bold text.

by everyone you mean you? :/

No, just look at the bashing on Spaincoin you can just use transitive property of equality and assume...
http://www.mathwords.com/t/transitive_property.htm

lol, you had to be that guy. Not an intelligent way to back up an already flawed argument but ok :)

Haha yeah, Honors Geometry slowly taking over my life :P
But seriously, at first everyone thought AUR was Da shit. Then the other coins came along.... Every time I see either 50% premise or "physical distribution and/or airdrop" I instantly go somewhere else.

well, im rooting for aura, the reason i think it can happen is because the population is small enough for the adoption and the utility to take hold quite seamlessly. there are like what, 320k people.. its by far the most easy market to educate in comparison to spain, uk, israel, scotland and whatever. We are talking such a small amount of people, who probably all get their news from the same sheet of chiselled ice. Go drinking in the same pub, and small %'s of the population probably live on the same street, go to the same schools, attend the same universities and even bang the same woman. Who knows. Either way, i've invested heavily because i think that if any market is going to pick up crypto as a nationwide movement, the probability points to iceland. If the coin tanks to pieces and im left holding effectively worthless coins, thats fine, im willing to take that risk.

More services are needed for mass adoption.

Services = Proprietary use.

If anyone needs services developed please don't hesitate to contact us.

We can also develop coins if you need them and do website / graphics design. Here is an example of our web design: http://epawncoin.com
 
Here is an example of our android wallet or epawncoin: https://play.google.com/store/apps/details?id=com.epawncoin.wallet

Here is an example of our online wallet: http://wallet.epawncoin.com/

If there is anything else you want developed please contact us at:

https://twitter.com/RaxeSoftware
contact@raxe.io
Skype: raxe.io (Raxe.io Support)

Raxe.

Hasn't it already tanked? With the all time high being around $90 and it being 1/90th of current value, would definitely consider that a "tank".

services shmervices, this is not real-world utility. I want to go and buy a pint with something other than BTC

i didnt buy in at $90 though, so my version of tanked compared to that is miles apart, im talking to like the 10cent mark.

These are just examples, for example you create a service for point of sales systems for pubs to allow you to buy a pint :) Also happy weekend, we hope you have many pints!

on diet :(

In my eyes, adoption is A) purchasing B) spending and most importantly C) mining. If a 2nd- or 3rd-world country can only do the first two they are still separated by 1 degree of freedom from the 1st-world if they don't have the resources to mine.

MyriadCoin's absolute goal is mass adoption. Multi-PoWs are a way to ensure the small guy remains relevant for a longer period of time. (Read: https://bitcointalk.org/index.php?topic=564128.0)
People are jaded by 'country coins' so the Brazil announcement turned people off. But in reality Myriad isn't a country coin, it's a global initiative for mass adoption that simply has to start somewhere. Brazil is going to be the place where ideas and practices are tried out to see what works best for the people. There really isn't any other way to do it. You just have to try first.

120+ days later ..looks like i was right huh ?

April 07, 2014, 02:12:58 AM

Supercool! When I grow up I wanna be just like you!

http://www.ted.com/talks/seth_godin_on_sliced_bread (http://www.ted.com/talks/seth_godin_on_sliced_bread)

Pay attention to what he says about otaku, without a group like that, it's tough to imagine any coin succeeding no matter how much money they pump into advertising and hype.

@graffix
I speak TheCryptoTRUTH™

That would make a good forum account name.. wonder if it's taken ?

And "when you grow up" ?
..hold on to your lunch money son ;)

Anything to add to the topic here though graffix ?
Do you see any coins that seem to be pushing for mass adoption ?
aside from Monero of course..
They are leading the way with their MEW project where they collected donations
so a NON-Team member millionaire could make a forum game topic (like his old one he made money from)
all for "powerful" levels of public mass adoption.. HE SAID.
Retro Virtual City
The topic / game is in fact a paid advertisement and SPAM.
I reported the day he posted it and MOD's here denied it !
And i can quote him saying it was a PAID adoption (advertising) topic.. so why is it still here ?

Scamming people here and lying your ass off to flog your gay shit coin is not "Mass Adoption"

I have you on ignore sputz, but I'm guessing you said something akin to all coins are scams and will fail (or whatever). Why don't you make one BIG post stating why you think all the coins will fail, go get something to eat, a job, a hobby, a GF, inner peace, basically a life, and if you are right, you can come back in a couple years and rub our faces in it. You'll be better for it and still get to be right without wasting what little life you've been granted. In the meantime, I'm enjoying the one sided conversation I get to have with you since I put you on ignore. More people should try it--it's easy, just guess what sputz is spouting off about and reply without any sense of needing to defend against his troll-tactics.  ;)

he plugs his ears and shouts at me.. whatever LOL  :D

This shows some of what i just said..

https://bitcointalk.org/index.php?topic=776479.msg12619507#msg12619507

That is the page on the MEW topic i mentioned.
Then the Polonibox Troll box archive site has Risto's comments logged i believe.
(anything else will be posted publicly here - use forum search)

This is 2 years worth of bad behavior from the Monero crew..
What i have a problem with is it has been 100% denied for 2 straight years.
No matter how bad a stunt gets pulled and publicly with PROOF (like i said)
They all just cry FUD / Troll ..exactly like generalize this just did !

No i am not trolling.. your pissed off because i casted a spotlight on Monero.
And rather than admitting it or trying to improve things you go into denial / attack mode.
Nothing is going to change because of this.

And that matters a lot because do YOU want to be invested in a project with 2 years of bad history ?
I find the fact that all along Monero guys have said endlessly they do not advertise in any way here.. disgusting.
I said they have been bumping that "Speculation" topic to the top of page one forever
simply to make sure the word "Monero" is at the top of the page.
When i had looked at, it was all just MSN chat.. random crap.
It's not what is said by them that matters it's their actions !
It seems they spend all their days & nights contradicting themselves non stop.

It boils down to me that we have a group of dishonest people.
Pretty simple.
Now i know some of you couldn't care less about that but i do.

What generalizethis *could* have said was.. know what ?
Spoetnik is right about that Risto / MEW "Retro Virtual City" donation drama..
And we are doing something abut the problem etc.
How does Risto get his hands on donated Monero funds ?
When David Latapie is holding funds while hiding from French Police drama.
The Monero guys have screamed non stop both are not a part of the team.
But those two seem to be the only ones i see making serious and major decisions FOR MONERO !

The more you dig on Monero the uglier it gets going back 2 years now.
ALL OF IT IS 100% denied by their crew of spammers who don't spam
by Team Members who are not team members.

What did i LIE about something here ?

Calling me a TROLL FUD'ing again ?

I am not Risto who spent Monero donation money (with out asking anyone)
on a Forum Game topic as he said as an "ADOPTION" asset <--- the TOPIC here generalizethis

It seems that Ethereum, Iota, and NEM are making real moves in THE REAL WORLD.

what others?

Curious, what exactly do you mean by "the real world"?  Those coins are used even less than bitcoin itself.  It's also interesting to see the shitcoins like worldcoin and quark that got brought up early on in this thread.  Are they even still alive?

Neucoin appears to be attempting mass adoption through games, internet radio, etc. Not saying this coin is worth a shit, but you wanted an example.

"Rapid consumer adoption will be powered by freemium distribution of NeuCoin tokens to users, who will be able to try using NeuCoins for games, tipping and premium content for free - a massive advantage over micropayment platforms that require consumer to use Bitcoin - because fewer than 0.1% of internet users have Bitcoin."

http://www.neucoin.org/en/earn (http://www.neucoin.org/en/earn)

The thing is Spoetnik, the market cap of alts is continuing to grow. How do you account for that? I know that I've started to use Doge to move coins from exchange to exchange instead of BTC due to transaction delays. I can't be the only one finding an actual use for alts because BTC is falling down.

Yes and seriously.

Well until any crypto-coin including bitcoin is directly connected to a debit smart card, exactly like a bank checking account, Jane and Joe Public and the masses will not accept a cryptocurrency.

It will take more than just that.
Even if that is possible, users will need a reason to switch from the debit card and bank account they already have to another type.

I feel like people aren't smart enough to grasp the technology yet. The only way it can go mainstream is if it's being used without people knowing it's being used. I hate to say it but most mainstream People don't care how their money works as long as it works.

Nailed it.

Not really. Everybody talking about how to achieve mass adoption, but nobody doing anything meaningful. Perhaps DOGE was the most widely used coin but because of the lack of real word services it's stagnating. Neucoin is trying to do something to be adopted as a widespread micro transaction coin but I don't see too much success on that yet.

No coin is going to have Mass Adoption.
1. That is centralization
2.  That is bad, m'kay
3.  Mass Adoption would entail raising $100Trillion evaluation, crazy numbers, and would never find stability for years.

But 100s of coins can establish communities and be worth $10s of Millions.  And can trade against each other (compete).
And 40-100 coins will be generally known but most who delve into the crypto space.  And these top tier coins will hold $100 Million caps.

BTC is still Lord of the Crypto realm.  ETH has come knocking but is set for 1-2 year bear market due to super hype cycle.  Look at the BTC chart ... ETH is at late 2013 on the pattern.

Besides...
Mass Adoption will come in the form of web app use (think paypal platforms) but have on public display their holdings.
And likely the masses will deal in their regional denomination (pesos dollars sheckles).
Crypto will remain a back room that manages the value, not unlike the bank system today, 99% of the public are not involved.

tldr;

Kobocoin is attempting Mass adoption in Africa which is the largest mobile fintech market on the planet by a very long way. I believe that cryptocurrencies can take on and beat the other offerings available. Mobile fintech from Africa is now being exported to other parts of the globe.

Read more at these links:
Mobile Banking - https://www.weforum.org/agenda/2016/03/why-mobile-banking-is-the-key-to-financial-inclusion
Where is Mobile Banking most popular - https://www.weforum.org/agenda/2015/11/where-is-mobile-banking-most-popular/

Kobocoin has had it's challenges over the last year since being fairly launched on 7th February, 2015, but we're still here putting one foot in front of the other. We're now starting to get recognition and partnering with other projects that are also trying to make it happen.

Kobocoin latest update: https://bitcointalk.org/index.php?topic=920290.msg14312587#msg14312587

I know most people on this board only see BTC, and now some of the new 2.0 services. I'm also invested in some of them but Africa might surprise you all and take a real lead in crypto adoption.

EDIT: Also, Kobocoin been listed as one of the Top 100 FinTech companies in Africa and been nominated for an African Fintech Award

The African FinTech 100 and The African FinTech Awards (http://www.fintechafrica.co.za/fintech-100.html)

Interesting reading, but 0.1BTC daily trading volume on YoBit?? You've got a long way to go!

Who is Risto you talking about & are you talking about the Monero donation money from the community?

major institutions in the financial market have been investing in Ethereum technology over the last month or two. The rest of the world will catch up eventually, if they realize it or not... The services it provides can be branded as anything.

Easier said then done..

I am sure 95% of the coins want that, but so few have anything that compete with against Bitcoin.

For sure, but we're on the right path. My tech role models are Skype, Uber and Pegasystems Inc. They were around for years, didn't lose track of their goal, and they got there in the end.
 :)

Maybe we should define mass adoption? Depending on the answer even bitcoin is not there yet

I've been following this thread for a while, but hadn't commented so far because I was unsure what to say without sounding like an arrogant ass :)

I still can't think of anything to say without sounding like an arrogant ass, so I guess I'll have to run the risk  ::)

Mass market has been the goal for eMunie since day one, and its part of the reason why eMunie has taken so long because we weren't willing to compromise it in anyway.  Before I get to that, lets define what mass market is:

Mass market is the general consumer, period!  Its Joe public, your Grandma, your technically illiterate girlfriend, people who don't care about how money works or decentralization.  Its a $40 TRILLION per year market and rising fast each year (almost $1T per year at present).

Nothing in crypto at present, released or in development has the means to capture that market...other than eMunie and I'll tell you why.

Attracting the mass market can not be achieved by just one thing.  Features and tech alone won't do it, nor will marketing.  There are a number of critical requirements and ALL of them need to be met, otherwise you'll fail.

To achieve it the following is required (in no particular order):

Scalability - VISA alone processes on average 2000 transactions per second.  Add on Mastercard, Paypal, and all the consumer bank-bank transfers, the total volume is approaching 10,000 transactions per second.  Holiday periods are at least double.

Ease of use - Products for the consumer need to be 110% fool proof.  ANY action that requires them to have to think will result in them discarding and leaving.  That is not because they are stupid, but because they EXPECT products to be simple.

Incentives - Mass market doesn't care about liberalism, decentralization, and all that jazz which attracted us here in the first place.  The incentives to use it need to be different and relate to them as a consumer.

Women - 60-70% of consumer purchases are made by women.  Women make lots of small value purchases, men make fewer higher value purchases.  Women also influence men to make purchases they otherwise may not.  You need women!

Stability - The value of the currency HAS to be stable.  "Stable" is defined as no more than 2% +/- value movement in each 24 hours over the long term.

Integration - It should integrate with the existing infrastructure as much as possible without forfeiting control to that infrastructure.  That means both physical and virtual debit cards (read no middlemen) that operate with existing point of sale hardware, and it should be FAST!  Longer than 10 seconds and you'll annoy customer and merchant.  Easy online payment API's should also be available and be easy to use.

On/Off Ramps - Efficient and reliable on/off ramps for fiat are required, again without giving away control.  Buying crypto at the moment is difficult and time consuming, it needs to be simple and easy.

Advertising - A smart, maintained, targeted advertising strategy is needed, and it should use ALL forms, internet, TV, radio, billboards, magazines, newspapers, etc.  Unless you are Apple or some other large corp, you won't have the budget to advertise globally and succeed!  Start with small, promising territories first and build up.  Oh and don't forget that what works in one territory might not in another due to cultural differences.

Acceptance - Users will want to spend it, so you need to have at least some general consumer acceptance in place.  Internet service providers and online gambling will not cut it, consumers will want to buy real everyday products.

I could go on and on (an marketing document I'm currently working on is almost 70 pages, and that's just for internal use), but they are some of the primary requirements that are absolutely critical.  There are many more besides these which, while not deemed to be critical, still require careful forethought and action.

All of the above (and more) have had a lot of time spent on them to ensure that eMunie will truly stand a chance to penetrate the mass market.  Whether it be the technology, the marketing strategy, the infrastructure consideration, or the preparation of merchant relationships, all have been clearly defined and implemented into the project and the long term roll out plan.

If you're a crypto project and are targeting mass market, and haven't at least got clear direction on ALL of the above...you need to rethink everything, or save your time and effort!

I will share some of my secrets with you.


I think that is a critical error. The mass market doesn't but the early adopters will. ;)


I think this is another critical error. Rise in price is what drives speculators to HODL. You don't need stability of exchange price. Rather you only need adopt it as their unit-of-account. ;)


Or eliminate the need for on/off ramps. ;)

Where is it defined that the early adopters can not be the mass market users themselves?


Disagree, rife speculation and a lack of real utility is what has caused Bitcoin in particular to become so unattractive to the mass market.  Consumers will not use it due to the resulting volatility (among other issues), nor will merchants.  A currency that is only used for speculation is not a currency, its a commodity.


I hope you aren't suggesting helicopter money :)

Why does it always have to be "the coin I'm interested in is the only coin that will ever make it"? It really gets tiring reading it.

THERE WILL BE A GLOBAL CRYPTOCURRENCY ECOSYSTEM. THE COIN YOU ARE BACKING IS NOT THE ONLY COIN THAT WILL MAKE IT.

Can everybody hear me?? I'm off to bed!

I did say I ran the risk of sounding like an ass  :D My apologies.

I'm just calling it the way I see it right now from my past experiences of creating products intended for mass market.  Of course that doesn't mean there can't be another (or many).  I hope there is, but no one else IMO is targeting mass market with any real conviction nor with any real solutions for the required critical challenges today.

Mass market will be HARD to achieve, and to me it seems like a lot of projects with potential have been distracted by corporations and banks, thus are now moving in the opposite direction because its "easier".

Do you have a problem with helicopters?

When used as a primary economic policy...yes.  Otherwise, not at all :)

This is exactly the reason why I'm saying that Africa might surprise everybody.

Barter is very important in Africa. If something has value, then people are happy to exchange it for what they need. I personally think that fiat money is not as important to people the world over as what it can do for them. If you can replace fiat with another form of 'trusted' value transfer then people will be more than happy to adopt it.

The mighty M-Pesa only exists now because people in Kenya were spontaneously using airtime as a proxy for money transfer. They were transferring airtime to their relatives or friends who were then using it, or reselling it. M-Pesa's business model is based on that proxy use of airtime that was going on. This shows that people are happy to use whatever is of value for their own purposes. It doesn't have to be fiat money. There are lots of places in the world where people don't see fiat money as the only way to get what they want/need.

In summary, soon an 'on ramp' will be all that's needed.

IOTA already has adoption plans by companies. Just read the Forbes magazine article on Iota.

Iota has plans to scam everyone that is the only plan.

130 sats now demanding 3000 sats.

It's not that special. Do you realise many coders can use dag to create a token???

vicodin - iota pumper and scammer. Avoid him and iota scam.

I love this guy. Microsoft, Forbes, it doesn't matter its a scam.

The United nations could pass a resolution, it could have a commercial on the superbowl, the Dali lama could....


You get the idea. Poor guy just loves to follow me around. He's my challenged sidekick, but you cant help but love him

Targeting and being adopted by companies is not the same as targeting and being adopted by the mass market.

In that case you only achieve mass market use by proxy, and if/when those companies that are acting as your proxy decide that there is an alternative product that suits them better, you're gone. 

Your "borrowed mass market users" won't even know (or care) so long as the service they were getting continues.

Check out WAVES (https://bitcointalk.org/index.php?topic=1387944).