You are confusing these companies with "the market"
![Wink](https://bitcointalk.org/Smileys/default/wink.gif)
"Will the users want to spend less money on fees and have faster confirmations?"
It doesn't need that a company gives advise to have already the answer to this question. It has an obvious demand, so be prepared.
"Do you want to give miners the power to choose whenever they want to extend or shorten the block size at will?" (BIP100)
This for me smells of insecurity and
unpredictability, again I don't see how this can be seen as a solution from the majority of the users/market.
It won't be.
I don't know if it will be the BIP101, but you can all be sure that there will be an increase of the blocksize
AND miners will not get any vote power.
There is only one direction, whatever some companies can say.