Enjoy the low rate, buy what you can lose / are willing to gamble, there are plenty of companies that have millions backing them based on Bitcoin and have an interest in it succeeding. This is just a dump of Bitcoin and panic of people who do not understand stock market trading etc.
Things will turn around, just buy in amounts that are good for you, spread out throughout the day / days. People always say how sorry they are that they didn't buy Bitcoin when they first heard of it, now is you chance to get cheap Bitcoin, take it. Don't come up with a "I wish I had" when the rate stabilizes.
Everyone remember that Microsoft is now accepting BTC?