After what happened during the ICO, they are most certain to be keeping an eye out for cloudy weather and market temperature before the launch
Only a few get in and got the attention of STASH. And most likely, the period of STASH ICO was quite harsh that time where BTC continues it's dominance over other alts. Now that there are only limited STP supplies, the chances of this, being big is really high.
The limited supply is quite the draw at the moment