I think from our side it can seem like that, but if you are running a startup why wouldn't you try to get more? It means you have more money for a runway, more staff, more marketing etc.
I think so too. More money = better advertising, better developers. Better everything. Of course, granted that people behind ICO have a broader vision than just to collect, cash out and make a mediocre product.
Thus, people should invest more responsibly. I see tons of people who know nothing about the product/ICO and just buys coins/token in hopes they will ride lambo in a month
![Smiley](https://bitcointalk.org/Smileys/default/smiley.gif)
As long as there are such people, we will have zillions of new ICOs every day popping up.
You're right man, the more they rise the more they spend, however would be fine if they set their soft cap according correct numbers and make sure investors what they will handle those money. To be more specific would be fine, not just say we use 10% on promotion etc.