I mistyped the overlapping chips on the layout is actually on the left, also some on the bottom.
Anyway, right of course this isn't proof of fraudulent activity. A simple explanation could be that it was just a quick job without particular attention to detail. I'm not one of these people who are convinced of a scam, although given the recent background check and the whole confidence game taking place I consider it a strong possibility.
It is simply that given the track record of bitcoin there is a certain feeling to legitimate enterprises here. Something about openness and community involvement which simply aren't present with BFL. Look at the X6500 or ZTEX as an example, then look at Mybitcoin and Bruce Wagner.
It's a certain feeling of professionalism which comes with legitimacy. Again this is not generally true but only a strong indicator.
Make up your own mind.