It isn't marketed as 'the next awesome crypto to squash bitcoin', it was designed to be alongside. the price is stable, as is its difficulty, makes it a good option to mine with good gear or buy to hold, i like the fact it is not volatile, it shows it is a good coin.
You see many LTC bash topics, i think to make the price drop so they can buy cheap and make £££... Or to help pump ETH, but LTC has still been standing.
Check here:
https://bitcointalk.org/index.php?topic=47417.0