Newb question incoming!
I feel like I've been looking and researching Ardor for ages but still don't understand the basic idea of BAAS. Why would a business want their own block chain and currency? How does this idea transit into the real world? Is it just a way for new projects to gain from ICO crowdfunding? Is it a way for the business to take on its own currency that would be viewed as shares for its employees and/or shareholders? Can these businesses add and store data safely on their respective chains?
Well, one use case that will be implemented as child-chain close to launch is assets that are pegged. So 1 token would be 1 Euro or such. It's ideal on the child-chain since the fees would be denominated in Euro with this example.
Similarly for example for businesses that want customer loyalty tokens. Let's say Starbucks-dollars. Starbucks can set tighter controls. For example it can block trade between users, so that only the company can give them out. Again, transfer fees could be nasty for users... so Starbucks could even support the chain and pay all fees (it would become the bundler).
That's only some ideas. As far as I understand, that could even allow them to create unique functionality for their own tokens. I would personally really like to see limited wallets for end users, that only support the features they specifically need.
At the end a lot of the Ethereum use cases, you could probably do with child-chains. It's more limited, but might do for most ideas. It will be more secure and easier to create.
Starbucks might even run their own blockchain ... I suppose they could afford it. But they don't really need to - they can rely on a big decentralized network of nodes. That should be fine. And for mid-sized or smaller businesses it would be a great option.
Also here I found an example for
Blockhain-as-a-Service based on NXT that seems interesting (saving server logs on the blockchain to prevent hacks)
