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Author Topic: [ANN][TOKENSALE][BOUNTY] PRP. Papyrus: Decentralized Advertising Ecosystem  (Read 24860 times)
papyrus.global
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July 16, 2017, 11:02:13 AM
Last edit: September 27, 2017, 09:38:29 PM by papyrus.global
 #1

Papyrus
Decentralized Advertising Ecosystem


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Papyrus is a world’s first highly scalable decentralized ecosystem for digital advertising, which includes full stack of open sourced components for programmatic advertising in decentralized environment.

Mission
Papyrus mission is to create global digital advertising ecosystem, which will unite users, publishers, advertisers and decentralized application developers by providing totally transparent, fair and efficient advertising value distribution. Papyrus strives towards accelerated growth of advertising market efficiency and everyone’s economic wealth and comfort.

Who Will Benefit From Papyrus?
Users
Users will be able to control what ads they see and what data they share with advertisers. There will be no abusive ads and malvertisements. Most importantly, users become full-fledged members of advertising ecosystem and are instantly compensated for sharing their data and responding to advertising. Thus users get new comfortable Internet environment at their service.

Publishers and dApp Developers
Traditional web and mobile publishers and dApp developers will receive higher revenues by transparent advertising demand and benefit from instant payment settlements on blockchain. dApp developers will be able to easily create ad-based economies by utilizing ad monetization inside their apps. They will also have an opportunity to promote their dApps and token offerings via Papyrus ecosystem to the consolidated user base of existing dApps.

Advertisers
Advertisers will benefit from the high quality traffic, as Papyrus decentralized reputation and antifraud solutions protect them from non-human and fraudulent traffic by an order of magnitude better than traditional solutions. All ad data is securely stored in scalable decentralized storages enabling traceability of all operations and eliminating fraud within ad buying intermediaries. Transparent environment with real-time advertising payments significantly reduce technology costs comparing to complicated traditional adtech solutions.

How Does It Work?
These are the basic elements and technologies Papyrus uses:
1.   Ethereum blockchain and smart contracts.
2.   State channels network for transactions performance scalability.
3.   Secure and scalable decentralized data storage for event logs.
4.   Blockchain identity and reputation management systems.
5.   Decentralized real-time-bidding (RTB) protocol based on OpenRTB.

The architecture of Papyrus consists of 4 layers. Components of each layer are developed by the Papyrus team as open source software for the ecosystem growth and adoption.
The Papyrus AdTech Infrastructure layer includes all components required to establish a complete digital advertising cycle within the Papyrus ecosystem and to create gateways with traditional adtech systems.

Layers scheme

Scheme of basic communications within dRTB cycle can be views as follows.

You can learn technical details about Papyrus in our Whitepaper!

How Is Papyrus Better Than Other Solutions?
There are already several projects that aim to leverage blockchain technology in the area of digital advertising. Each of them focuses on a very specific subset of problems not transforming the existing advertising landscape strategically. The following table summarizes the key features of the projects in comparison to Papyrus.

View the table here.

PPR Token
PPR is a utility token based on the Ethereum technology that is used as a unit of account between advertisers, publishers, developers and users in the Papyrus ecosystem.

Initial Token Sale Summary
Papyrus will have several phases of the Initial Token Sale (ITA):
* private and public pre-sale in Summer 2017 for early investors and supporters of the project;
* public sale phase 1, which will happen in the autumn 2017 after Papyrus prototype is ready;
* private sale phase 2 for accredited adtech companies, which will happen not earlier than in 2019 after Papyrus ecosystem get substantial traction on the advertising market.

Team
Alexander Shvets, Product Director: LinkedIn, Facebook
Leo Eletskikh, Technology Evangelist: LinkedIn, Facebook
Elena Obukhova, Communications Director: LinkedIn, Facebook

More team members can be found here.

Social
Learn more details about Papyrus on our website and in our blog, and join our social media channels:
Web and email subscription: https://papyrus.global/
Facebook: https://www.facebook.com/papyrusglobal/
Twitter: https://twitter.com/papyrus_global
Blog: https://blog.papyrus.global/
Slack: https://papyrusglobal.herokuapp.com/
Telegram: https://t.me/papyrusglobal


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July 16, 2017, 11:02:36 AM
 #2

Hello! Let me reserve the translation of the bitcointalk Russian thread/site/whitepaper.

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July 16, 2017, 11:04:00 AM
Last edit: July 16, 2017, 12:15:10 PM by dimox
 #3

Reserving indonesian translation if needed Smiley




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July 16, 2017, 11:14:08 AM
 #4

Reserving Turkish translations if needed.

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July 16, 2017, 11:18:05 AM
 #5

Reserving Hindi translation if needed.

Concept is quite similar to ADEX where they are based on monetizing ads for advertisers and letting users choose the content they need to see.

Joined the slack group!

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July 16, 2017, 11:20:28 AM
 #6

Reserving Hindi translation if needed.

Concept is quite similar to ADEX where they are based on monetizing ads for advertisers and letting users choose the content they need to see.

Joined the slack group!

you are right . idea just like ADEX
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July 16, 2017, 11:23:33 AM
Last edit: July 16, 2017, 11:36:45 AM by papyrus.global
 #7

Hi all!

Please note that reservations will only be accepted after the Bounty campaign is announced. We will look into all applications. Please feel free to join our social media and subscribe to our newsletter in order not to miss the BC start. Smiley

Reserving Hindi translation if needed.

Concept is quite similar to ADEX where they are based on monetizing ads for advertisers and letting users choose the content they need to see.

Joined the slack group!

Here is a comparison to the key market players, for your interest.
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July 16, 2017, 11:34:58 AM
 #8

Reserving Hindi translation if needed.

Concept is quite similar to ADEX where they are based on monetizing ads for advertisers and letting users choose the content they need to see.

Joined the slack group!

you are right . idea just like ADEX

Concerning AdEx, a bit moer info:

1) AdEx has no open source tech details, so for now, we cannot say what exactly (and how) will the AdEx team realize;
2) Papyrus has one more important advantage: it is the first solution with a scalable RTB realization (with the help of state channels). This means that Papyrus will be able to work with tramendous amounts of ad transactions in real time.
3) We are developing the first complex solution, which is an ecosystem for the advertising market, governed in a decentralized manner as a DAO by token holders. It is not a solution for just a couple of ad processes. It is a complex one.

Please refer to our whitepaper for further details: https://papyrus.global/static/whitepaper.pdf
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July 16, 2017, 12:23:28 PM
 #9

im following sosmed
n waiting next update
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July 16, 2017, 01:01:45 PM
 #10

Why the dev is just a newbie?Any information about your team?
papyrus.global
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July 16, 2017, 01:08:00 PM
 #11

Why the dev is just a newbie?Any information about your team?

Info about the team is here: https://papyrus.global/team/

This is a newbie account because we wanted to maintain the name of the company without asking any third party to create the topic. We believe that this creates more trust. Smiley
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July 16, 2017, 01:42:50 PM
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Why the dev is just a newbie?Any information about your team?

never info  Huh
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July 16, 2017, 01:53:08 PM
 #13

Reserve Filipino translation if needed just contact me.  Grin

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July 16, 2017, 02:42:09 PM
 #14

Why the dev is just a newbie?Any information about your team?

never info  Huh

Please read our reply above:

Info about the team is here: https://papyrus.global/team/
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July 16, 2017, 05:13:22 PM
 #15

We are taking part in CoinAgenda conference in Barcelona! If you want to schedule a meeting, drop us a message to info@papyrus.global. Thank you!
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July 16, 2017, 05:32:20 PM
 #16

As a major Undertale fan, I must say, the name of your project is just amazing! Was half expecting to see a logo with a tall skeleton on it.
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July 16, 2017, 06:35:55 PM
 #17

As a major Undertale fan, I must say, the name of your project is just amazing! Was half expecting to see a logo with a tall skeleton on it.

I'll tell our designer that she needs to think over the corporate identity  Grin Grin
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July 18, 2017, 09:40:48 AM
Last edit: July 18, 2017, 10:00:42 AM by papyrus.global
 #18

The Slack channel is open! Please feel free to ask your questions: https://papyrusglobal.herokuapp.com/
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July 18, 2017, 10:36:47 AM
 #19

A review and photos of Day 1 at the conference CoinAgenda in Barcelona - read it in our blog!
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July 18, 2017, 10:49:15 AM
 #20

A review and photos of Day 1 at the conference CoinAgenda in Barcelona - read it in our blog!

This is kind update overview of day 1 this conference. Comparison chart with other competitors showing this project has clear and offering more better solution so I will keep follow this thread for more details and news in future.
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