How can advertisers increase the effectiveness of advertising campaigns with the help of cooperation with TokenStars?
Brands seek for combination of transparent advertising formats, as well as for more engaged
audiences.
TokenStars platform provides brands an opportunity to access highly involved fan audience and
increase the efficiency of campaigns by implementing advertising smart contracts.
1. Each celebrity has a clear profile with detailed information on their followers and
marketing metrics – insights on followers, available stats and data on previous
partnerships with advertisers. Platform transparency allows advertisers to choose most
'suitable' celebrity to work with. Both successful PROs and rising celebrities can be
involved in partnership.
2. To ensure even higher engagement and interest towards the product, the platform
allows advertisers to merge the celebrity campaign with e-commerce module. That
means advertisers can cooperate with celebrities and create online-stores within the
platform with advertised goods and services. Online stores increase product awareness
and revenue.
3. TokenStars platform will develop own technical assets to provide efficient advertising
options.
own Data Management Platform (DMP) to collect and analyze information on
audience to provide more precise targeting options.
3rd party ad server will allow run ads across the platform.
using exclusive audience data and industry-standard media buying solutions (DSP)
will give an opportunity to programmatic advertising campaigns.
4. Smart Contract allows to track campaign efficiency (information on traffic, user
engagement, user insights) and pass stats to advertisers' side via in-house-developed ad
tech solution.
5. Smart Contract provides lower partnership costs due to absence of intermediators and
ensures clear pricing policy. All advertisers will know the final price and list of services to
be delivered
