SALT Blockchain-Backed Loans™ Expands Marketing Program To Drive GrowthDENVER, March 20, 2018 /PRNewswire/ -- SALT Lending (SALT), which offers blockchain-backed cash loans using the value of cryptocurrency as collateral, announced the expansion of its marketing team by hiring experienced marketing executive, Amanda Costanzi, to lead these efforts as Chief Marketing Officer (CMO) of SALT Lending and Blockchain-Backed Loans™.
In this role, Costanzi will provide strategic leadership for SALT's growing investment in marketing and customer experience initiatives that fuel the market for these lending services through greater engagement with both individual borrowers and businesses.
"SALT is in the unique position to have an enormous impact on the growth of blockchain-backed loans, which is poised for remarkable expansion globally. The key is to educate consumers, build engagement and nurture demand for financial services that are more secure, faster and less expensive than traditional services," said Costanzi. "This is a company that believes and invests in marketing, and those are key ingredients for fueling the kind of growth that our community is anticipating."
Costanzi brings more than 20 years of marketing experience to her role at SALT, including expertise in market-building programs for entrepreneurial businesses as well as corporations seeking stronger growth in key markets. She has held leadership positions at GE Money, Wachovia, Wells Fargo and TEMPOE, driving growth and increasing customer and satisfaction.
"While we are thrilled with the rapid growth that SALT has experienced thus far, we are just scratching the surface of this market's potential. SALT is committed to leading the growth of this market, and the timing is ideal for the expansion of our marketing and engagement efforts," said Caleb Slade, Co-Founder and Community Director at SALT. "Amanda's appointment to the CMO role brings a wealth of marketing experience to our executive team, and her leadership will benefit both individual members and the businesses for whom we generate loans."
In SALT's expanded marketing organization, Costanzi will partner with new hire Jennifer Nealson, CMO of SALT Blockchain Asset Management. SALT has united two highly-respected marketing executives from the financial services industry to increase awareness of SALT Blockchain-Backed Loans, SALT Blockchain Asset Management, the SALT Foundation and other financial services the company provides.
As a catalyst for growth in the U.S. market, SALT recently hosted Denver Day for Crypto, which attracted more than 500 attendees in one of the largest blockchain-focused gatherings ever held in Denver. This educational forum focused on all aspects of blockchain technology and cryptocurrency, bringing together the world's foremost experts and putting a spotlight on Denver as the emerging international hub for the blockchain industry.
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