PURA INTRODUCING “PURAPLANET” PART 1: “PURAMISSION”Pura elaborates plans for “PuraPlanet”, and flagship component “PuraMission”, empowering end-users with a way to make a contribution to the world, and in doing so giving the mass-market a clear and compelling ideological reason to prefer Pura over other monetary systems and payment methods.
The conscious digital cash movement for the common good, with a long-term vision of a decentralised global community of collaborators, Pura’s mission is based on strong brand values of personal empowerment and responsible, decentralised living.
PuraMission, a flagship component of PuraPlanet takes these values to the next level.
With democratically decided social contribution built into it’s core architecture and brand fibre, Pura gives end users a way to make a difference to the lives of others and have a direct impact on the environment.
Set to become the world’s first socially and environmentally conscious cryptocurrency that is programmed by protocol design to contribute 10% of its mining rewards to the common good
Pura’s brand and product strategy positions it to capture the hearts and minds of a rising trend and growing subculture of purpose-driven users and merchants who want to make a difference, and choose brands that have a direct impact on the world.
Forming part of a multi-faceted mass-adoption strategy Pura further differentiates itself as a purpose-driven brand with PuraMission to benefit from:
The formation of a brand image of esteem and goodwill eliminating some of the “Wild-West” perceptions of cryptocurrency that may exist in the minds of the mass market
The attraction, engagement and activation of a community of end-users who share its brand values and their unification and tribalization in the pursuit of a shared will
The empowerment of community members to govern on how to spend the PuraMission treasury, exploring new aspects of DAOs, personal responsibility, and avenues for the expression of personal values and human purpose
The influence of payment and loyalty choices
The galvanization of a global network of collaborators to include non-profits and prosocial causes extending up into their supply chain of partners and fund recipients and the achievement of any adoption spill-off effects
While one upcoming component of PuraPlanet - “PuraPeople” - directly benefits wallet holders, “PuraMission” benefits the world by directly funding fully transparent, blockchain-tracked projects around the globe, removing the need to simply trust a nonprofit or prosocial cause based on good faith alone.
One of the ways it plans to achieve this is by providing the community with a treasury management system and project proposals portal to list and track related projects as it’s end-users decide on which projects to fund.
Social contributions for the common good are envisaged to fund projects ranging from environmental (such as ocean cleanup or anti-deforestation efforts), philanthropic and humanitarian (such as the housing or feeding of those in need, or even research and development efforts and the like) and disaster relief efforts (such as getting food, clean water and facilities into hurricane or earthquake relief zones).
By getting charities, causes and projects onto the blockchain, Pura users ensure that contributions get tracked, the spending of funds is transparent, and fund recipients are held accountable to the community.
Results can be compiled into the world's first purely positive news channel and eventual mobile app integration to gamify the donation experience and quantifiably show users the impact of their support.
In this way Pura gives users a clear and compelling ideological reason to choose Pura over other cryptocurrencies and an engaging and rewarding way to make a difference.
Rollout timelines are currently set at:
2018 Q1: First pilot projects and the implementation the PuraPlanet block reward and treasury
2018 Q2: Fully featured PuraMission portal for the listing of projects
2018 Q3: Enhanced transparency, accountability and feedback loop features
Pura invites early adopters to be the shift towards a decentralised monetary system, and our collective, sustainable future, and implores those who share its brand values to get onboard and take this opportunity for next level, decentralised stewardship of the planet and society.
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