Investing in ICO's is just like any other investment. You need to do your research.
These are the qualities i look for before investing into an ICO:-
- Strong team - Both in development team and also the CEO's / marketing (People focus too much on the developers which is important but not everything. no point having a great team to create something, if nobody can advertise it and push the startup in the right direction.)
- Realistic vision - not aiming too high or if they do not reach their target everyone who invested will be disappointed
- Solid whitepaper - Well thought out, shows realistic goals, a strong good vision and a plan of action
- Strong social media presence - A social media that shows they are connected with everyone
- Good customer support - Shows they care, and they have invested time and money into making sure the average investor can ask questions
- Good website - A business who is willing to throw time and effort into a good website are less likely to be a scam
- finite supply - ICO's with no cap can be dangerous and can simply just damage their own coin by releasing more for more investment.
-Market they are getting involved with - Is this a new market? or a dying one? who controls the market?
Finally
- Good concept and catchy name - A good ethos and a name that makes them stand out. Personally i would avoid anything that is something "coin".
If you are looking to spread your cash over a few coins, i would look into pre-sales as you can get more bonuses for your money.
One that caught my eye was Crowdholding, seem to be under the radar but slowly trucking along. I see them all of sudden smashing it.
https://ico.crowdholding.com/