You have very good idea on your project but you have to attract more investors on bitcointalk by launch an airdrop to the bitcointalk community. It will be worth. They are potential investors to support your project.
They did an aidrop at the begininng of preparation of the projecto to WAVES holders
Yes, airdrop was done 2 months ago as 1st phase of research for the project + to get the asset liquid (to get merchants showing them how it works).
Results of the experiment are here (price is mostly equal or higher to planned for the ICO):
https://coinranking.com/coin/tokenloyaltyio-loyalThis airdrop was only 0.1% of total, so should not affect ICO. Plus our goal it so have the token liquid, with high amount of users, so we can attract merchants with campaigns.