fragment of the incoming interview:
Where did the inspiration for TokenLoyalty come from?
It is a connection of financial experience, marketing experience and experience in customers relations building. Plus we just love blockchain solutions. Inspiration came with long talks about the model, we have pivoted 23 times! And probably will pivot more, when the implementation comes.. Inspiration also came because of my wife, which told me to use the cards to grocery shop, furniture show, I already had my card for gas station.. I just had to make it simpler.
Apart from as an investment, who would receive the most value by investing in your ICO?
Its win-win, customer gets added value, while merchants get customers. All is modelled in blockchain to increase network and value of the token, plus make it easy for distribution and social interactions, and, what is most important, with no entry costs like people get in FIAT Money level.
How does TokenLoyalty differentiate itself from its competitors (if there are any)?
We differ mostly in attitude, because main players focus on technology. We focus on customers. It's like Mr Branson's inspiration - think about customer first, business will grow itself. Huge difference is in the mechanics, which we do not often speak about - in combination of market trading mechanics, FMCG trading experience, marketing automation, a lot of processed in one "soup of the backend".
How have you grown TokenLoyalty presence in the market?
We work hard since February, we have many opened talks, some of them we were able to finalize before ICO to show our effectiveness and determination. We are active on-line in the social media, as well as active off-line in meetings. Yes, we have limited resources yet, but that is why we are making ICO.
How is your team structured? What benefits do you believe that brings?
We have secured basic board - me as CEO, my experienced friend in offline sales as CMO and great e-commerce experience CTO. We also cooperate with two technological companies ready to "deploy" if needed. As for the social media - supports me my wife (with brand "loyaltywife"), also we have team members from Indonesia, from USA. We treat project members like a family, its the most effective structure. But last word is mine
.
What are the biggest challenges in the industry you have had to overcome?
Main is the lack to trust to blockchain in the corporate level - people acknowledge cryptocurrencies as fraud. So we have to put a lot of effort in the education that it is a myth and blockchain solutions are the future.
The leap we are making is huge, so non-innovative companies require a lot of "evangelist marketing", which creates costs, but it is calculated in the model.
How have you found starting a cryptocurrency and trying to take your company global?
We analyzed ETH, NXT, Waves network and other. Waves was a good solution for us because of Waves NG protocol and easy to use mobile app, plus API and a lot of other things. But main thing is that the blockchain, from the definition is global, so we first look for international merchants (shipping internationally), while the network of people is created naturally. That is the beauty of this community.
