ICO Analysis: ArconaPublished on April 24, 2018By Ross PeiliVerdictThis project of Augmented Reality is a futuristic concept that will enable us to experience different aspects of our everyday lives at any time, anywhere. It can group us with people, regardless of our distance, either from a business or an entertainment point of view.
It can also bring us closer to other people’s ideas. It is easier to understand one another when you can visually witness what the other wants to show you, than hearing about it. When you can create anything you imagine in 3D for others to see, the whole concept of conception shifts meaning.
Arcona wants to do the first step of reaching that level. With this project, 3D editors and animators will be able to create a library of every animation requested by people in Arcona. The more the library grows, the more people can express themselves through Augmented Reality.
Augmented Reality has its positives and negatives, such as every aspect of life, and while the positives are many, there are a few negatives that should be mentioned. One of them is the excessive addition of commercial messages inside the cyber world, to the point that it becomes annoying or even unhealthy for the user.
Another part that users should be careful is the addiction to Augmented Reality. It won’t be long before this technology is available in a variety of new devices, such as projectors on our sunglasses, for example. Users will be able to exist both in physical reality as well as inside a virtual lobby of digital content, and that can be either a gift or a curse.
RisksFrom an investor’s perspective, the following facts are important to consider when weighing Arcona:
AR is a step ahead of VR, and VR is yet to be commercial. While we all enjoyed PokemonGo for a couple months, AR systems are still years behind in development and pragmatic real-life use-cases. -2,5
It may sound spooky, but being paid for watching virtual ads is really something we’re eventually going to face sooner or later. Creating tailored ads just for you to see in Augmented Reality can be almost unethical at the moment. -2
Many spatial locations have copyrighted content that you might not be able to pay for or even use in some cases. It might sound really interesting as a conceptual project, but in fact, it will be really difficult to convince governments to allow you to re-create 3D models of their societies and alter them on a digital level. Therefore we assume that in the beginning, there will be a preset amount of various locations to “play with”. -3
Growth Opportunity On the other hand, having a decentralized multi-platform supporting Augmented Reality is definitely an aspect of the near future. Arcona is not one of the first, but the pioneer company behind this concept. +4
This Skolkovo-powered start-up is backed by Microsoft and Intel among other industrial titans, while it is also funded by the major ICO angel “Wings”. These companies wouldn’t risk their name for something that has no vision. +3,5
AR can help us recreate historical events, and in a sense cheat time on a small scale. A whole new wave of tourism is here, where you can explore places literally built from scratch just to please your visual sensors. Not to mention how this new space could benefit the marketing and advertising sectors. +2,5
135,000,000 Arcona is a decent total cap for such a cheap token. 0.0025 ETH is currently equal to ~$1,60. Similar total supplies come from Binance and Nano, with their price per unit at $13,80 and $7,37 respectively. +3,5
DispositionAlthough it can generate interesting growth when it enters the market, Arcona will need most of the initial capital raise in order to headstart with a few outdoor parks, meaning that the price will most likely sink as soon as it enters the commercial cryptocurrency market.
KYC (Know Your Customers) is mandatory for many, if not most, ICOs in order to secure the sales period by scammers and unwanted individuals. It is uncomfortable to know that a project so highly supported by various firms and governments is not using this simple security technique.
A score of
6 out of 10 is reserved for Arcona, based on present facts.
Proof: https://hacked.com/ico-analysis-arcona/
