The most important element of DeepBrain Chain is that it is unique and not just trying to do what others have already done. Working product and existing customers make it even more attractive.
Being built on NEO, the Chinese competitor to Ethereum, DeepBrain Child is likely to attract a lot of attention in the coming months.
Platform doesn't much matter these days after that successful ico and it will not much help to draw the attentions of investors if the team hasn't to do anything with the development. In general, they have done a lot of work on this project that can be one of the main reasons why is it good for long term. We have just need to wait for the whole crypto to be in stable.