E-mail marketing is a big market, but many users choose to block the advertising e-mail they don't like. How to attract customers to accept is a strategy.
That is exactly what EMMARES is changing.. In the past the only way of "advertising" on the email sphere was "pushing" the information to as many usually uninterested customers. That is exact definition of spam and also the reason, we all hate deleting spam every day.
EMMARES is bringing new perspective in email marketing. Let us assume, that we have good and legal content provider, whose content is valuable to some targeted groups and others, who are just junk. Believe or not, there are also customers, who want information on Casinos or similar content, which is by the most of us unappreciated.
Reputation directory will offer exactly the reputation score for various types of information and will help to reach information, which is valuable for us and from the area, which is of our interest. It will help users to make opt in to the best providers from certain area and to make easy opt out from those, who failed to meet their criteria.
EMMARES does NOT send any content by itself and does NOT share any email info. But EMMARES builds transparent and trusted content reputation directory and based on that directory services, which helps recipients and marketers to connect.
Thank you for the question. We believe, that this is exactly the point of success for EMMARES eco system.
To be a little more descriptive : Recipient receives email from his usual airline company, to which he opted in some time ago. He is interested in special fares. As the airline decides to provide EMMARES rewarding pool, he will receive a footer, where he rates the content of that mail. As he is impressed by the offer, he gives 5* to the email content.
Evaluation is received by the EMMARES system, written in the side chain and remains unchangeable, and the airline is getting good reputation score.
On the EMMARE recipient portal there is a page with top lists of content reputation scores for providers by the content type. Is any other user clicks on airlines, he will see that particular airline in the directory with good score and he will be able to opt in for that information, as also that user would like to get good airfare offers.
So easy searchable content system with reputation scores to help to choose good or the best providers for the area, which is in the interest of that interested recipient.
Latter in the glottalization stage, when amount of rated providers will be big enough, an API is planned for anti spam systems, which will filter out all unrated emails, which are type of mass mailing. On such way, everybody will be able to reduce the spam amount drastically and participate in the health of whole email eco system with rating content providers and on such way earn rewards from EMMARES rating system.
