[ANN][FRES] FRESCO - Blockchain Art Trust Distribution Network

[olegklymko]

Jay Ma - Partnership Director
https://www.linkedin.com/in/mingfengyu-ma-b4a02b158/
http://fresco.work/wp-content/uploads/2018/02/5.png
Jay has extensive experience with business & partnerhsip strategic development, having previously worked at E&Y, CIBC, he brings years of business development experience to FRESCO. NYU BA.

[RayXX18]

How long will it take to implement your ICO?

[nikolayrogov]

How long will it take to implement your ICO?

Main sale will finish in April 2018 and after that the alpha version of Fresco platform will be released. To the end of 2018 year the alpha version FRESCO will seek to strengthen its artwork & artist database through user-generated content as well as uploads from our own data science team.

[nikolayrogov]

https://medium.com/fresco-network/artists-in-the-blockchain-era-5bea3faa68ef
Promote Works Through FRES Trust
It is not rare to hear about how a galleries, a dealer, or critic discovered a master in their dim basement studios. Local galleries have a limited clientele while mega galleries mostly focus on established and mid-career artists. Artists are usually stuck at a passive position in the market, allowed few platforms to promote themselves except for waiting to be spotted. FRESCO makes possible a self-initiated promotion campaign by artists.

Simply get FRES Cash, distribute an amount to a work, and its value is marked as FRES trust. With the distribution of FRES Cash, artists decide which works to be featured in the FRESCO headline and collectors’ search results.

Importantly, FRES trust is not about an artist’s grading of the artwork, but their trust on its prospect. FRESCO understands how upsetting it can be to put artists and their works in some competition or ranking. With FRES trust, artists enjoy complete freedom in promoting their works without having to equal the trust value with a bold price tag.

Example 1:
Martin is an Austrian painter in his early thirties. He finds it hard to pay for the studio and living expenses, as he has sold few works since graduating from art school due to a lack of access to the market. With FRESCO, Martin is embracing a new career. He bought 5,000 tokens (FRES Cash), spent 1,000 on one of his favorite paintings and split the rest among his other available works. All the works Martin presented are marked with a clear trust value allocated by himself. Martin no longer needs intermediaries to retell and rearrange his story. He can finally address his ideas to an ever-larger audience amongst the general public.

[nikolayrogov]

https://medium.com/fresco-network/collector-in-the-blockchain-era-unveiling-the-harrowing-complexity-cffc692e0566
FRESCO is the world’s first blockchain art trust value distribution network.
Through blockchain technology, FRESCO enables artists, investors, dealers, galleries, and administrators around the world to demonstrate their artworks and evaluate collection strength, eventually creating an efficient and intuitive art value measurement system. FRESCO tokens (FRES) represent the level of trust distributed to each artwork.

FRESCO, the world’s first blockchain-based ecosystem serving art collectors, practitioners, and related organizations, connects the realms of technology, finance, and art market and create a decentralized platform for the trade, investment, research, archival, and management of artworks.

Whitepaper: http://fresco.work/whitepaper/

Explainer Video: https://www.youtube.com/watch?v=TumCob7-g5I&t=1s

— — — — SOCIAL MEDIA — — — —

Telegram — https://t.me/fresco_network

Medium — https://medium.com/fresco-network

Twitter — https://twitter.com/fresco_network

Linkedin — https://www.linkedin.com/company/fresco-network/

[nikolayrogov]

Wendy Li - Finance Advisor
https://www.linkedin.com/in/wendy-cfa-li-551a9ab/
http://fresco.work/wp-content/uploads/2018/03/12.png
Managing Director of China Renaissance, M.Phil from University of Cambridge, and CFA charter holder. Dedicated in new economy capital markets with 10 year of investment experience from both prestigious Wall Street firms and China-market financial institutions. Western post-war art and China contemporary art collector; the 1st writer of best-seller book 《The fall-out of Lehman》(CITIC Press 2009).

[GseaFred11]

Will the investors get the bonus if they purchase the Fresco tokens now?

[vovanchik1]

Will the investors get the bonus if they purchase the Fresco tokens now?

Yes, of course. If you buy token during pre-sale period you will receive the 30% bonus. And also participant of Fresco ICO will be able to win 500 FRESCO Tokens if they fulfill the conditions of Airdrop and they are lucky.

[vovanchik1]

https://medium.com/fresco-network/artists-in-the-blockchain-era-5bea3faa68ef
Exhibit Works Digitally

FRESCO indulges your wildest dreams in the art world. Users can click on an image, grasp all its history, talk to the artist and make a purchase all at once. Artists can upload any of their works onto the homepage, providing all the detailed information and images, and forming an immersive solo show experience, instead of fighting for attention and an exhibition opportunity in the gallery space.

[vovanchik1]

https://medium.com/fresco-network/galleries-in-the-blockchain-era-45215f8bfe38
Galleries in the Blockchain Era
How can FRESCO be useful to Galleries?
https://cdn-images-1.medium.com/max/1000/1*UK_n-x651mekl2bl8wThmA.jpeg

[vovanchik1]

Giovanni Lesna Maranetto - Finance Advisor
https://www.linkedin.com/in/giovanni-lesna-maranetto-70688446/
http://fresco.work/wp-content/uploads/2018/03/14.png
Giovanni Lesna-Maranetto is the Chief Commercial Officer at Hedge. Hedge is bringing innovative crypto-financial products and platfroms , CTIs (Crypto Traded Indices™) to Retail and Institutional Investors . Giovanni has degrees with distinction from South Africa (BCom Hons Economics) and from Australia's Top Tier Global Business School UWA in International Business and Banking. He holds SAFe AGILE work methodology and GARP Banking risk certifications. Giovanni was born in South Africa, has Italian heritage and speaks 3 languages. He is an evangelist for blockchain technology and use-cases which will increase efficiency, increase financial inclusion for the unbanked and bring crypto to "Mom and Pop".

[ArahFrie17]

How is FRES trust value different from traditional value?

[filimonov33]

How is FRES trust value different from traditional value?

Traditionally, to determine the value of an artwork, you should either have experience in art world or contact art appraisal and scholars. Mostly market and major galleries’ and auction houses’ promotional power dictates an artwork’s importance and potential value. In FRESCO, we are democratizing this promotional power to everyone.   

For example, on FRESCO blockchain platform, a collector with 100,000 FRESCO tokens can decide to allocate these tokens to his artworks in a way he sees fit. This process is irreversible while leaving a blockchain record on this artwork. In the eastern art world, it is reminiscent of the addition of commentary and colophons to Chinese painting and calligraphies; in the western art world, it is similar Treasure Binding. FRESCO Trust efficiently revolutionizes the existing provenance system where ambiguity is prevalent.

Moreover, a collector or gallery can use this FRESCO trust allocation process to show which one artwork they value the most or want to heavily promote during this season’s sale, by creating multiple FRESCO blockchain accounts to hold corresponding season’s artwork.

Trust Value is a powerful value measurement system created by FRESCO. It is a brand-new concept introduced to the field of the international art scene and blockchain-based economy. FRESCO Trust Value is supported by a decentralized network that reflects the unique perspectives of collectors, gallerists, art academics, critics, and industry alike. It also reflects, more dynamically, art collectors’ expectations on the artistic value and future market value of their collection. Through FRESCO, the concept of art trust value will be broadly recognized by art professionals and the general public.

[filimonov33]

https://medium.com/fresco-network/artists-in-the-blockchain-era-5bea3faa68ef
Exhibit Works Digitally

FRESCO indulges your wildest dreams in the art world. Users can click on an image, grasp all its history, talk to the artist and make a purchase all at once. Artists can upload any of their works onto the homepage, providing all the detailed information and images, and forming an immersive solo show experience, instead of fighting for attention and an exhibition opportunity in the gallery space.

Example

Martin has been seeking public exposure from all sorts of social media, only to be frustrated with all the overwhelming information without a clear reference to tell the good from the mediocre. On Martin’s homepage on FRESCO, all the works are catalogued clearly. Compared to traditional exhibition spaces, being exhibited on FRESCO means a place in the massive narrative of global art history.

[filimonov33]

https://medium.com/fresco-network/galleries-in-the-blockchain-era-45215f8bfe38
Galleries in the Blockchain Era
How can FRESCO be useful to Galleries?
https://cdn-images-1.medium.com/max/1000/1*UK_n-x651mekl2bl8wThmA.jpeg

To name a few recent articles on the gloomy industry from some of the most-read art media,
“A Recent History of Small and Mid-Size Galleries Closing,”
“Seventeen Gallery Shutters New York Space After Only Two Months,”
“A Running List of New York Galleries and Nonprofits Closing for the #J20 Art Strike.”
Mega galleries are also not exempt from visitors who mock the value of an artwork or clients who refuse to pay. Knotty problems always hover around the industry.

Blockchain technology can be our modern ark for the struggling art businesses, and FRESCO will be a primary driving force.

[filimonov33]

Di Jin - Technology Advisor
https://www.linkedin.com/in/jindi11/
http://fresco.work/wp-content/uploads/2018/02/7-1.png
Di Jin is a MIT PhD who has been actively involved in several data-based projects. He strongly belives that a decentralized database is needed and achievable in the art industry.

[sallbygraceS2]

What other things can I do on Fresco platform?

[romangor]

What other things can I do on Fresco platform?

Users can also search artworks’ provenance and transaction history on FRESCO artwork database. FRESCO’s artwork database is completely user generated, users will be able to upload anything they deem as artwork to the platform. With FRESCO’s artwork database, users will be able to see both intrinsic value and trust value of artworks. The trust value of the artworks in the FRESCO network will be recorded after each transaction, resulting in the appreciation of artworks. FRESCO’s decentralized artwork database offers anonymity, transparency, and liquidity while solving issues such as appraisal, authentication, and information asymmetry.

[romangor]

https://medium.com/fresco-network/galleries-in-the-blockchain-era-45215f8bfe38
Galleries in the Blockchain Era
How can FRESCO be useful to Galleries?
https://cdn-images-1.medium.com/max/1000/1*UK_n-x651mekl2bl8wThmA.jpeg

To name a few recent articles on the gloomy industry from some of the most-read art media,
“A Recent History of Small and Mid-Size Galleries Closing,”
“Seventeen Gallery Shutters New York Space After Only Two Months,”
“A Running List of New York Galleries and Nonprofits Closing for the #J20 Art Strike.”
Mega galleries are also not exempt from visitors who mock the value of an artwork or clients who refuse to pay. Knotty problems always hover around the industry.

Blockchain technology can be our modern ark for the struggling art businesses, and FRESCO will be a primary driving force.

Promote Artist on FRESCO

After purchasing FRES Cash, galleries can distribute different amount of FRES Cash to different artworks, and its value is marked as FRES Trust. Galleries find it hard to explain the reasons behind pricing to customers and the price differences on same artists’ different works.
The allocations of FRES Trust represent galleries’ public declaration on their value of assessment on different artworks and add a layer of trust to the works.
Adding of FRES Trust also helps to prioritize their featured artists and artworks and make sure their exposure to targeted customers.

[romangor]

https://medium.com/fresco-network/artists-in-the-blockchain-era-5bea3faa68ef
Exhibit Works Digitally

FRESCO indulges your wildest dreams in the art world. Users can click on an image, grasp all its history, talk to the artist and make a purchase all at once. Artists can upload any of their works onto the homepage, providing all the detailed information and images, and forming an immersive solo show experience, instead of fighting for attention and an exhibition opportunity in the gallery space.

Example

Martin has been seeking public exposure from all sorts of social media, only to be frustrated with all the overwhelming information without a clear reference to tell the good from the mediocre. On Martin’s homepage on FRESCO, all the works are catalogued clearly. Compared to traditional exhibition spaces, being exhibited on FRESCO means a place in the massive narrative of global art history.

Facilitate Search and Transaction

In the traditional art market, only a relatively small part of the total amount a buyer pays goes to the artist. Gallery shares, taxes, and commissions for consultants sometimes add up to a striking number. FRESCO largely reduces the unnecessary cost and welcomes more art lovers to enter the market. Anyone, from anywhere at any time, can access the uploaded artworks. Art is easy to search and to acquire through FRESCO, as long as an artist is in the network.