Im trying to understand if there will be a real and large demand for the services of such a start-up?
We have three different scenarios of the project’s development from the fundraising stage to the release of the full version of the product on the market.
Pessimistic development scenario
As part of this scenario, we review the possibility that we might collect the minimal amount of funds during the crowdfunding campaign and assess how we would carry out operating activities and the development program using the funds of the key investors and funds that we earn.
Hypotheses that we base our scenario on:
• collections during the crowdfunding campaign will be equivalent to 5 billion dollars;
• marketing expenditures will stay at the current level;
• messenger audience will grow by an average of 2.5% per year;
• the monetary transfer market, including cryptocurrency transfers, will grow by about 10%
per year;
• the market for the purchase, sale, and exchange of cryptocurrency will grow by 10% per
year;
• TransCrypt’s market share will reach by 2.5% by 2021;
• cryptocurrency payments will be launched in the second quarter of 2018;
• operations with at currencies will be launched in the third quarter of 2019;
• TransCrypt’s commission for currency exchange will average 0.1% of the transaction amount;
• TransCrypt’s commission for the purchase and sale of currencies will be 1.2% on average.
Realistic development scenario
Within this section, we review a scenario that is closer to reality, focusing on how the project is going to be supported during the crowdfunding campaign and the faster development of the project due to funds raised.
Hypotheses that we based this scenario on:
• the crowdfunding campaign will exceed 30 million dollars;
• marketing activity will be increased compared with the pessimistic scenario, and will also be
supplemented by regional and social channels and activities;
• the company’s representatives will take an active part in conferences and market events in
order to increase brand awareness;
• the development team will be expanded by about 60%;
• the messenger market will grow by an average of 5% per year;
• the monetary transfer market, including cryptocurrency transfers, will grow by 15% per year;
• the market for the purchase, sale, and exchange of cryptocurrency will grow by 15% per
year;
• TransCrypt’s market share will reach by 3.5% by 2021;
• cryptocurrency payments will be launched in the rst quarter of 2018;
• operations with at currencies will be launched in the fourth quarter of 2018;
• TransCrypt’s commission for currency exchange will average 0.3% from the transaction
amount;
• TransCrypt’s commission for the purchase and sale of currencies will be 1.5% on average.
Optimistic development scenario
As part of this scenario, we review the possibility of raising the maximum amount during the crowdfunding campaign, which is su cient for the aggressive development of the project, and describe how the project will develop in this case.
Hypotheses that we based this scenario on:
• the crowdfunding campaign will raise substantially over 100 million dollars;
• marketing activity will increase compared to the pessimistic scenario, and will also be
supplemented by regional and social channels and activities;
• the company’s representatives will take an active part in conferences and market events in
order to increase brand awareness;
• Marketing activity will be supplemented by PR activity in all operating areas and also by the
organization and participation in specialist events;
• additionally, regular market research will be built in to the expenditures, in order to improve
the quality of the app, focus groups will be organized, and when launching new functions
and product versions, industry-speci c events will be supported;
• provision of legal support in all main jurisdictions and, additionally, establishment of the
necessary legal and regulatory initiatives that will ensure the development of blockchain and
crypto- nance technologies in the main jurisdictions;
• the main team will be supplemented by experts in business development and by at least one
business development representative in each of the main development territories;
• the development team will be expanded by searching for and hiring the best people in the industry, and by competitive selection of the best graduates from international higher
education institutions;
• an in-house network of data centers will be organized in the main operating areas in order
to improve the speed of access to services;
• the messenger market will grow by an average of 5% per year;
• the monetary transfer market, including cryptocurrency transfers, will grow by 20% per year;
• the purchase, sale, and exchanges of the cryptocurrency market will grow by 20% per year;
• TransCrypt’s market share will reach 3.5% by 2021;
• cryptocurrency payments will be launched in the rst quarter of 2018;
• operations with at currencies will be launched in the third quarter of 2018;
• TransCrypt’s commission for currency exchange will average 0.3% of the transaction
amount;
• TransCrypt’s commission for the purchase and sale of currencies will be 1.5% on average.
