What are the prospects for the product to occupy a significant market share?
We have three different scenarios of the project’s development from the fundraising stage to the release of the full version of the product on the market.
Pessimistic development scenario
As part of this scenario, we review the possibility that we might collect the minimal amount of funds during the crowdfunding campaign and assess how we would carry out operating activities and the development program using the funds of the key investors and funds that we earn.
Hypotheses that we base our scenario on:
• collections during the crowdfunding campaign will be equivalent to 5 billion dollars;
• marketing expenditures will stay at the current level;
• messenger audience will grow by an average of 2.5% per year;
• the monetary transfer market, including cryptocurrency transfers, will grow by about 10%
per year;
• the market for the purchase, sale, and exchange of cryptocurrency will grow by 10% per
year;
• TransCrypt’s market share will reach by 2.5% by 2021;
• cryptocurrency payments will be launched in the second quarter of 2018;
• operations with at currencies will be launched in the third quarter of 2019;
• TransCrypt’s commission for currency exchange will average 0.1% of the transaction amount;
• TransCrypt’s commission for the purchase and sale of currencies will be 1.2% on average.
Realistic development scenario
Within this section, we review a scenario that is closer to reality, focusing on how the project is going to be supported during the crowdfunding campaign and the faster development of the project due to funds raised.
Hypotheses that we based this scenario on:
• the crowdfunding campaign will exceed 30 million dollars;
• marketing activity will be increased compared with the pessimistic scenario, and will also be
supplemented by regional and social channels and activities;
• the company’s representatives will take an active part in conferences and market events in
order to increase brand awareness;
• the development team will be expanded by about 60%;
• the messenger market will grow by an average of 5% per year;
• the monetary transfer market, including cryptocurrency transfers, will grow by 15% per year;
• the market for the purchase, sale, and exchange of cryptocurrency will grow by 15% per
year;
• TransCrypt’s market share will reach by 3.5% by 2021;
• cryptocurrency payments will be launched in the rst quarter of 2018;
• operations with at currencies will be launched in the fourth quarter of 2018;
• TransCrypt’s commission for currency exchange will average 0.3% from the transaction
amount;
• TransCrypt’s commission for the purchase and sale of currencies will be 1.5% on average.
