Sony had the superior technology. Betamax was better than VHS. So what happened?
Numbers. It's all about numbers. JVC, Panasonic, Hitachi, Mitsubishi and others all ganged up and pushed out an inferior technology to the masses. But an inferior technology with a 2-hour tape.
And we all know what happened next. Betamax entusiasts were left talking to themselves about the great benefits of their tehnology.
Here is another comparison. Linux users swear up and down about how great of an operating system it is. Mac users too. But what kind of market share do they get?
Hint: the answer is here http://en.wikipedia.org/wiki/Usage_share_of_operating_systems
So how does bitcoin position itself to avoid going the way of betamax, or relegated to a 2% market share? We all agree we have the best technology. But how do we get the NUMBERS?
1. Make the wallet easier to use
2. Make trading more accessible
3. Make it easier for businesses to accept it
These same points have been made by many people. But to offer a solution you really need to look at the business case study of VHS v. Betamax. Here's one source, but look for others:http://gizmodo.com/5316722/the-dirty-backstabbing-mess-called-betamax-vs-vhs
And then read up how Sony changed their gameplan when Toshiba et. al. ganged up on them once again and tried to push HD-DVD against blu-Ray. This is THE business case study we all must learn from if bitcoin is ever going to make it! What really
happened behind the scenes at Warner Bros? Before they dropped their bombshell that they will stop supporting HD-DVD? If anyone has the inside scoop, please share.
I know some very smart people are working on the bitcoin wallet. And some very smart people are working on the exchange aspect. And some very smart people are working on the merchant side too. Every link in the chain needs to be absolutely the best it can be. And then we need to push this everywhere. To everyone. And quickly.
We have a Technical Lead for bitcoin, which is a great thing. We also need a Business Lead for bitcoin.
Someone to push out the message in a controlled proactive fashion, and not put us always in a reactive mode. Because we are always reacting to something bad, and it's the completely wrong way to market a product.
In NY at the Conference, I would like to meet with anyone that is interested in forming a committee to conduct a search for a "Business Lead" for bitcoins. We need it desperately, but let's figure out all the requirements of the job before we just start nominating people.
I will be in NY for the conference, with Steve and the rest of the Bit-pay team. Including Alison. If you don't know who Alison is, click here:https://bit-pay.com
I look forward to a great weekend of bitcoin!