Reasons why ICOs fail

[Firbolko]

I think that most of the ICO fail because there were people who wanted to cheat and get money from us and not worried about new technologies and their implementation.

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[sergiokkl]

One reason running on my mind. ICO are mostly failed in ICO because of the market level of risk. Everytime is dump and of course it affect the mind set of investor. Why would they buy a coin or token in ICO while it surely dump below ICO. So most of us just scared for any losses

[ace1105]

Sure, because many of them is just copy paste another project and if they has a same concept but i believe it's lack creativity and not unique. Just look at this situation now, maybe since january in this year more than 50% icos are failed.

Yes, and I gues almost 75% of icos will fail again once the market will god dip again. Most of them are copy pasted, the only difference is the seriousness and dedications of team members to make the project successful.

[mine2slow]

The success of ICO is determined primarily by its acceptance by the audience. If an ICO is not able  to gain audience's trust then it won't be successful and won't fulfill its purpose.

[whk0]

Your thoughts look like quite logic and I agree with you. ICO are becoming less reliable now and I am really confused with this trend. I hope it will not to continue.

[Goodnuel]

Again, I think some icos fail because of the saturation in thier sector already. Too many projects offering same solution. This way, people look for something new and refreshing.

[anna.cayne]

There are no unique cases and lack of creativity are the main reasons for ICO's failure, and most ICO is only long-term planning, and there is no specific implementation of the road map.

[Veviene0417]

An ICO is the easiest way to raise money today but success depends on several factors:
1) First, your product offering has no market. ICO fail because their product or service has need or demand in the market.
2) Poor brand identity. People make subliminal decisions in seconds and the way your brand looks and is represented.
3) Poor PR and marketing content. At any stage the ICO good communication and PR are the key.
4) Unrealistic budget and objectives. The higher you set your hard cap, the more budget you will need for marketing, design, development and PR.
5) Lack of reporting and measurement. A lot of teams behind ICO's are new comers to the online marketing space and don't understand the importance of analytics and reports before it is too late. In order to succeed, you need to make sure you have properly set up tools like Google Analytics with necessary goals to track user behavior.

[xyzone]

Yes everything you describe is very true. investors will choose ico projects that are acceptable in real life and have a high value. this will make the price at the time registered in the market is stable and increase in every year.

[Robert12312]

2018 ICO too much, and new + good idea no more, it hard to success if you don't have good idea, good team ( both marketing and development )

[vovanlau2]

I think that the main reason is the distrust of people to invest their money in projects in a falling market, because now it is the falling market when people lose their money and they are not going to lose them, so they simply fix the deposits.

[ub27]

An ICO is the easiest way to raise money today but success depends on several factors:
1) First, your product offering has no market. ICO fail because their product or service has need or demand in the market.
2) Poor brand identity. People make subliminal decisions in seconds and the way your brand looks and is represented.
3) Poor PR and marketing content. At any stage the ICO good communication and PR are the key.
4) Unrealistic budget and objectives. The higher you set your hard cap, the more budget you will need for marketing, design, development and PR.
5) Lack of reporting and measurement. A lot of teams behind ICO's are new comers to the online marketing space and don't understand the importance of analytics and reports before it is too late. In order to succeed, you need to make sure you have properly set up tools like Google Analytics with necessary goals to track user behavior.

It's correct. Which ICOs can meet at least three of the five things that you describe will succeed. But to get such ICOs is really rare

[kulakvlad]

I agree with these points. Many projects are only a few developers who are not strong in marketing and promotion.

[vit0z]

I participated in almost 50 different ico and not one project has never moved according to the road map. The deadlines are constantly shifting.

[ask]

Marketing is the first factor. ICOs now needs more influencers to promote their projects.
Signature campaigns are very important and content generation is the next important part of marketing ICO

[Tefenyt]

The more troublesome it feels to pick an ICO venture that can be fruitful and not fall flat. Particularly when there is an ICO venture that was intentionally made a trick. What's more, one of the reasons for the venture could come up short is on the grounds that the offer of its tokens did not meet the objective.

[Lovecrafter]

Very much depends on the market. If the buoyant market, then all the ISO pass well and collect a lot of money. If the market is bearish, then top projects are difficult to attract a lot of investments

[tom14cat14]

I can't say that ICO was failed only if the price was dump.The whole market is in depression right now. Failed ico can be characterized by lack of development in past 2-3 months, bad token metrics from the start. Some major mistakes created my team during the ico. For example security issues or errors in the smart contract.

[emcgraw25676]

failure in ico. could be because the project information is less clear. development is not good, so people do not want the money lost for the project is not clear . or lack of community from the project. so be careful in following ico.

[beskid]

Too much ICO is run without a minimally viable product - or, in many cases, even without a clear concept. The simplicity of creating a website and launching the ERC20 led to the fact that many projects were submitted to the ICO, while not even realizing what product they want in the end. One of the most important reasons why ICO fail is that there is a lower barrier to enter the ICO area than other financing options, such as venture capital. As a result, ideas that have not undergone a thorough evaluation process by experienced investment professionals reach the ICO.