Why do ICO's make Airdrops?

[BabatundeM]

To the best of my knowledge, I think what most Icos gain from airdrop is huge awareness and publicity for their tokens. And that is why they allow a lot of participation. Some usually have up to 20000 airdrop participants and at the end of the day little or nothing will be gotten from it.

[carriebee]

Most of Icos make airdrops to catch the attention of investors. At first they offer airdrops free tokens to the users for them to invest in this kind of project. If you want to invest in ico's make sure to check first if their project is best that their team can handle the project well.

[mayu13]

ICO's do airdrops as a way of advertising first their own befote entering other stages. They need to spread awareness to others that their ICO is existing. They need to gather more followers or people to support their projects. Because of airdrops ICO's earned much more strength in building their project.

[alex-nn]

Who got airdrop will tell friends about it - advertisement and popularity grows up for this coin, more demand on Exchanges

[Jizel]

I think that this is done to attract people - investors, to show that many people are participating in the project, are interested in it. That the project itself is already known in the broad masses. Just a promotion, I think.

[Adunni6758]

I see this to be an act of information dissemination. This will give the project more audience. Part of the strategy is that, what they airdrop will not be that much, except for some few projects that give big airdrop, like the one i am wearing her signature and this will drive those who got the airdrop, which might not be enough to get more by the time the project is listed on exchange. This will also help to increase the volume being traded.

[Nahl]

i never figure out why almost every ICO always make airdrop program but maybe they do that because they want their project is more popular and sucessfully and to attract more people will being an investors so they might be consider airdrops is good way to increase the popularity of their project