Why do ICO's make Airdrops?

[camiel323]

I signed up for an ICO the other day and saw that they were giving away quite a lot of tokens for just signing up with Twitter and Telegram. How do they benefit from this? Do they just want more followers or do they want to get rid of tokens? Or is it maybe just a scam?

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[Btcalimie]

I signed up for an ICO the other day and saw that they were giving away quite a lot of tokens for just signing up with Twitter and Telegram. How do they benefit from this? Do they just want more followers or do they want to get rid of tokens? Or is it maybe just a scam?

No, I think that the more you spread news or have more contacts is beneficial for ICO in order to drag in investor.

[DikkieD]

They need to get the momentum going on. They need to build a first stage of followers. An airdrop is an easy and sure way to get a community quick. After that it is more easy to get the ball rolling. So a small 'empty' investment, empty since no money is actually being paid....a sort of pay after performance if you will. Later it will be easier to reach out to that same community to start a bounty campaign, or to spread the word about the ICO. Once hype is built, they attract bigger investors for their presale, and influencers for the real work of plugging the ICO (they get on board for the tokens too).

So yes.....airdrops are quite essential to get a good head start...

[Kate Beckett]

Airdrops is needed to solve two key problems faced by new crypto-currency projects:
1. ICOs need effective advertising to promote the idea to the masses.
2. In most cases, for the successful operation of the new blockchain platform, users  who will keep its crypto currency, forming network nodes, are needed.

[Monkeyseemonkeydo]

Its the cheapest way of advertising and rising rapidly the number of your subscribers on social platforms. Also ref links leads to extra advertisement

[bananapeelfeed]

Even legitimate, real projects need marketing to set themselves apart. Shocking, I know.

AIRDROPS THAT MAYBE DON'T SUCK

https://docs.google.com/spreadsheets/d/1OoNKjUxXkp-g0Etn5XZdD8lD3FiUngY8GfDNNoAWGPc

Like this one.

https://gonetwork.co/airdrop

Winners of ETHWaterloo - the world's largest Ethereum hackathon. I bet you didn't know about that.

Check out the Google spreadsheet for an active, ongoing list of other airdrops that maybe don't suck. I update it daily.

[semar nyengir]

to make more users and the growing popularity of altcoin they launch so they held an airdrop to do just that.

[Adamant06]

Airdrops is needed to solve two key problems faced by new crypto-currency projects:
1. ICOs need effective advertising to promote the idea to the masses.
2. In most cases, for the successful operation of the new blockchain platform, users  who will keep its crypto currency, forming network nodes, are needed.

I agree to that key problem, Airdrop usually a kind of marketing strategy. ICO's not have actually an airdrops, they have offerings. It's a very important but often confused distinction. Hype and buzz are valuable commodities in the cryptocurrency world. Many people are actively looking for the next big thing. The promise of free tokens is a useful incentive that has the potential of attracting a lot of people to the project.

[mariaozawa]

it is possible to introduce their altcoin in most societies so that many are interested in following the ico in an investment, and this I often meet.

[dukemc]

That the token will become more popular thats the only thing why doing airdrops

[elrugrim]

This helps them to increase the siza of community, what in turn has an influence on investor's decision.

[tonylewisverdu]

It's the best form of marketing. ICO's need to gain momentum and spread the word about the sale/coin and airdrops with referrals attached is the best way to do this. I've seen telegram accounts go from nothing to 30000, 40000, 50000 members on airdrop campaigns alone. This then encourages investors to invest in a popular coin and can get you on the ico map. can also help with being reviewed which also grows the ico.
There is also the theory that people with a bit of coin airdropped are more likely to buy more in the future to add the the balance...or use some leftover exchange $ (remainders) to buy a coin they already have in a wallet.
Also doesn't really hurt the ico as they are giving away tokens which don't yet exist. They don't lose any money by adding a percentage of tokens to bounty / marketing.

[melatiy28]

Often an ico makes an airdrop program because they do it so that the invetors are interested in following an ico besides it's very easy to do an airdrop.

[natsu01]

Airdrop is one of the bounty programs or bounty campaigns which an ICO made during their creation period. I think ICO's make an airdrop to advertise their products to the investors and bounty hunters to gain more participants and members in their community in telegram channels. to have many followers in their social media sites and to have more investors that can contribute to their success.

[pitgar]

Everything is very simple. Any project at their early launch stage needs support and building up  its community, which will be loyal to it. Therefore, to give as a gift a few tokens to each member of the crypto community - this is the ideal way to attract attention and gather loyal supporters to your side. Looking back you will see that NEM blockchain (XEM) used to give free airdrop to people and now look at its success.

[revCrypto]

I have seen icos that gave too much airdrops to the point of having so many dumpers when their token is unlocked and being traded on DEX's. The result, the price go below ico. You have to really think about this, when you join an ICO and want to buy/contribute, you must check if they give airdrops. After that you must evaluate or ask around or DYOR if their airdrop is too good to be true and just so many.

[supremo666]

I signed up for an ICO the other day and saw that they were giving away quite a lot of tokens for just signing up with Twitter and Telegram. How do they benefit from this? Do they just want more followers or do they want to get rid of tokens? Or is it maybe just a scam?

Because the more airdrops , the more their projects will be advertised and investments will come ... I think !!

[HighlanderMonk]

There some certain purposes for airdrops. This is a commercial for ICO. Also, all the coins released by a startup belong not to 10 people, but to many. It always better for the coin to have many holders.

[Haley craft]

Because they need more followers, if more followers accept the token.
So there's going to be a nice increase for this token.

[plr]

I signed up for an ICO the other day and saw that they were giving away quite a lot of tokens for just signing up with Twitter and Telegram. How do they benefit from this? Do they just want more followers or do they want to get rid of tokens? Or is it maybe just a scam?

Of course, they want many people on their telegram channel and followers to their twitter profile the more followers they've gained the more credibility they can generate in the eyes of the investors, this is, in fact, a good marketing strategy and always pays off.