My strategy is make research for the ico project, knowing all about it information is a big investment. Knowing it goals, team, advisors and their plan in the long run. If the ico project is good then make an investment in it.
The major problem with trusting the advisor team is that they are not involved with the project but they are willing to give their nod by paying them money and so it cannot be taken into account, having your own research is the only way to trust the project rather than trusting others, over all it is a big risk we are taking even if all the information are good, it is a double edged sword, something you might strike gold and sometimes you wont.