Hmm this might just be a game changer..
Since youre just starting to introduce this coin - for the love of god look at what viral advertising has turned Dogecoin into. Here's something I posted in another thread:
I like dogecoin because it is the proof that marketing, be it by a snazzy name or proper advertising or such, plays a major role in the success of a coin. The technical concept for a coin can be flawless but the coin will still fail if not properly advertised.
Some people call it a gagcoin, I call it an eye opener.
For this coin to succeed, please keep this in mind.
Exactly! Yes. We love Dogecoin.
After witnessing the success of QuarkCoin we realized how important marketing and getting buy in from key people is to a coin's success. We have the best PR firm in the Bitcoin space and are working on creating effective marketing messages aimed at the public. Once the wiki is up, there will be more open community involvement in formulating marketing messages.
Skycoin has two messages. One message is for people who are experienced with cryptocoin fundamentals and need to understand why the coin is next gen and what it does. Then we have another message for the public. The message to the public is a vacuous message of happy feelings.
"Good money is cloud money. Cloud money is happy money." -youtube video of singing dancing clouds
We wanted to get away from the Keynesian vs Austrian debate and make it non-ideological. You cant hate Dodgecoin because the message is so vacuous and positive.
We are positioning Skycoin as an environmentally friendly, ecologically aware coin. I am looking into doing micro-loans to third world farmers and creating a digital market place for direct farmer-to-consumer sale of high end organic agricultural products and other initiatives related to the coin branding. Most of what we are planning on doing is going to require boots on the ground.
Interest rates in the first world are extremely low. I think it would be interesting to do micro loans to third world farmers and then bundle them into exchange traded digital collateralized debt instruments. We are trying to extend the scripting language to support debt instruments so we can experiment with things like this.
Kiva is using paypal and we see a lot of friction in the banking system in the developing world. We believe Bitcoin is interesting on a technical and economic level but that no one in the first world really
needs Bitcoin. The banking, credit and payment institutions exist and are well developed. Low friction finance will have the greatest impact where banking, credit and payment institutions are inefficient and under developed.
I think the problem with open transactions is not the technology, but that no one uses it. The technology has to be innovative, but it also has to be relevant to solving the problems people are facing. We cant just implement random tech, we need to make sure Skycoin is relevant to the needs of particular communities.
For adaption, besides marketing, we are looking at other use cases. Skycoin is part of a larger project and we are looking into having Skycoin integration in some applications that will be announced later.
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We are coding non-stop and trying to get website up. People are screaming "where is the client?" and once the client source is up, they will be screaming for compiled binaries "Why dont you have binaries for 32 bit OSX!?". Then once that is up, then they will be screaming for bug fixes.
We want to get the coin working first. Want to make sure it is tested and ready. Then will switch to marketing and other things.
The solutions to those two problems, and the professionalism of the marketing, can kill the coin regardless of the technology (barring some great technological game-changer).
