Oh and as far as the Writing I think it would have to get the reader Locked into the introduction so we don't lose them on the first few lines. The better the hook the more people would be willing to help.
what do you think?
Sounds good. Would collecting funds as a charity and then using said funds to pay for pet medical costs when they arise be better in the long-run you think? That would allow people to easily understand what you are doing, and be compelled to donate at any time [not just when a pet is in immediate need of surgery].
I have no history working as an escrow agent [only lending] here, but I would be willing to offer support in that area as well if the person you mentioned doesn't come through or similar.