What was the purpose of creating a new token? I don't think it's fair to ESH holders to create a new token. The profits shouldn't be shared with some people other than those who trusted you and invested in the ICO.
Assume that half of the ESH holders sell their tokens for Sdex. What will happen to the investment of the others who are holding ESH as a long term investment? They might panic and cause more fall in price.
Wasn't there any ICO for Sdex? It can be bought only on the exchange. Right?
Well, I think I can answer your questions (even though I´ve just started following Ethershift): There will be 2 platforms, Ethershift (rebrand to Switch) and Switchdex. The ICO investors invested in Ethershift/Switch and not in Switchdex. In my opinion Switchdex will become more like a bonus for ESH holders. So instead of a second ICO they decided to have a private sale with another token. BUT! Every ESH holder also gets 50% from the Switchdex fees. Just like a bonus as I mentioned before. So I don´t think ESH holders might panic sell their ESH - the opposite is more likely. ESH holders won´t only profit from 1 exchange. They will get the benefits of the second one too - even though they didn´t invest in it. And that could lead to a rise of the ESH price, right?
Anyway I can´t wait to see the new products, the team is doing really great as far as I can tell
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