In the fund allocation chart in the whitepaper you have assigned a huge chunk to marketing, why?
Hi there, the truth is—marketing is costly. There are a lot of sectors where the money flows to.
Here are the key marketing roles you will require to run an ICO.
• Copywriter (to help with website copy and social media content)
• Community manager s (4 people working in shifts, 24/7) for Telegram and Bitcointalk
• Bounty/ Airdrop manager (to manage issues regarding Bounty and Airdrop)
• Traffic manager and Advertising Specialist (to run AdWords, display ads and other ads)
• Marketing Assistant (to do all the other minor marketing tasks like contacting ICO listings)
ICO listings, paid advertising, influencer marketing, PR/ media outreach, social media marketing and the entire marketing team salaries could cost up to six digits easily.
Hope this clarifies!