I personally do not think that the name of the coin has any significance in determining its value or development. Rather, it is important to study the project itself, its purpose, the team behind it, etc. if you are looking for something to invest in.
You are saying, that if someone comes up with altcoin name like "BitcoinAluminum", when there are already a bunch of alts that has "Bitcoin" in their name, you wont skip it and still do a research of it, in case you wants to invest? Or "dumbinvestorcoin" has no significance?
I have a different opinion. I think that the name of crypto must be sound, catchy, easy to remember, original. No one would pay attention to "sdsfsfshjh", even if they are second Apple. But, the name must have its limits. Overdo is a taboo. Something like "MaxPowers" is too much.