If really Amazon has accepted the use of cryptocurrency especially bitcoin, I think it will help to speed up the price of bitcoin across the nation compare to it's initial Price existing, so it will be at advantage and also be at benefit to bitcoin users because been Amazon of the world adopting bitcoin it will definitely rise the price of bitcoin which will be approximately $40,000 in price because other company can equally accept btc as use of payment.
That is very unlikely, but nothing seems impossible