Ahead of the launch, Libra changed its name

[montaga]

..who want to invest..

Whats there to invest, its a stablecoin.
Pay dollar to get a dollar worth of whatever stablecoin,  minus fee's,  same in reverse.
Outright scary if the world is in such bad shape where people “invest” 1 dollar to get guaranteed 0.98 or less back

[speedforce]

I think this will not make any difference, because for me name doesn't matter,
but maybe the libra team have some specific reason for this change and hopefully this new name will bring something good for this project

They hope by changing name it will be regulated, even though I think it is not certain it will be realized. The Libra team is already loss for thinking about how regulators will accept them, the launch is scheduled for January 2021, Let's see if after becoming DIEM the regulator will accept them in January, wait and see.

I dont see changing name could change the regulators decision. Maybe they change the name for some another reasons

[NeuroticFish]

I see the rebranding simply money thrown out of the window. People know about "Facebook's coin", no matter how it's called.
Maybe they had some discussion with other businesses with Libra name (there's at least a Libra Bank), but still "libra" is a common Latin word, hence not copyrighted.
Strange decision...

[aundroid]

With all the negative coverage of Libra in recent years, it's not that surprising that they have changed the name.
This will certainly impress the regulators. 
Well then, carpe diem, or whatever ...

[tvplus006]

...
Maybe they had some discussion with other businesses with Libra name (there's at least a Libra Bank), but still "libra" is a common Latin word, hence not copyrighted.
Strange decision...

You're wrong. The Libra trademark is currently owned by Facebook Inc, which acquired it on April 20, 2019 from Libra Services Inc: https://www.theblockcrypto.com/daily/21954/facebook-acquired-a-trademark-from-a-little-known-tax-company-for-its-secret-crypto-project Thus, Facebook acquired the Libra trademark before it announced its crypto project. Accordingly, we can't talk about any problems that Facebook might have had in connection with the use of the Libra trademark.

[NeuroticFish]

...
Maybe they had some discussion with other businesses with Libra name (there's at least a Libra Bank), but still "libra" is a common Latin word, hence not copyrighted.
Strange decision...

You're wrong. The Libra trademark is currently owned by Facebook Inc, which acquired it on April 20, 2019 from Libra Services Inc: https://www.theblockcrypto.com/daily/21954/facebook-acquired-a-trademark-from-a-little-known-tax-company-for-its-secret-crypto-project Thus, Facebook acquired the Libra trademark before it announced its crypto project. Accordingly, we can't talk about any problems that Facebook might have had in connection with the use of the Libra trademark.

I don't know what they did trademark, you linked a paid article I cannot read. Most probably internal details, workflow, maybe even graphics and fonts.
I was talking about the word itself. And the word Libra cannot be trademark-ed. I think that you may be confusing something there.

[imstillthebest]

you already explain the reason and i cant help but to agree with the reason that you have said because i was also involved ln the speculations and fuds happening in the introduction of libra coin before and they recieve numerous of unwanted statements from random people ,
they are afraid that this will be carried on thier final launch and they finalize thier decision of changing the coins name but why the logo is still the same ,
looking in thier logo still reminds me of the old bad times .

[wxxyrqa]

With the change of name I think there is no difference for the development of libra projects, and we just wait later this project can develop quickly in the crypto space because for a long time crypto users have been waiting for the presence of libra because libra / diem holders are already very popular on social media, we just wait if this will also have a positive impact on the crypto world.

The fact is that those users who constantly follow this project can associate the new and old names and thus not be mistaken in their choice. But with regard to other users, certain concerns arise. All sorts of changes made by developers at one stage or another in the development of the project encourages the user to make certain mistakes.

[1l1l11ll1l]

With all the negative coverage of Libra in recent years, it's not that surprising that they have changed the name.
This will certainly impress the regulators. 
Well then, carpe diem, or whatever ...

I think they still have quite serious problems with existing regulations in the US. maybe we'll see another delay? even though they've changed their name, lol. or maybe they'll change some of their structures so that they fit the regulations, but I'm not really sure that will happen

[drlukacs]

On December 1, the Libra Association announced a change in its name. The campaign now has the name " Diem». https://twitter.com/DiemAssociation/status/1333790806314926089 Also when going to the address https://libra.org, redirects to a new address https://www.diem.com The campaign logo remains the same.
https://www.diem.com/en-us/updates/diem-association/

I understand this was done so that the negative that preceded the launch of Libra was not transferred to the project that is being launched in January. How do you explain the reason for this rebranding?

This is quite difficult to understand the purpose of the Libra team. Maybe the old project named Libra has failed, so they want to switch to the new name Diem to have better luck.
Or maybe because there are too many scam capital groups called Libra, they have changed the name of the project. When you search Google, you can also see that there are many calling channels with unclear information and if Libra continues the project, many people may be scammed. So maybe this is their main goal.

[masterrex]

On December 1, the Libra Association announced a change in its name. The campaign now has the name " Diem». https://twitter.com/DiemAssociation/status/1333790806314926089 Also when going to the address https://libra.org, redirects to a new address https://www.diem.com The campaign logo remains the same.
https://www.diem.com/en-us/updates/diem-association/

I understand this was done so that the negative that preceded the launch of Libra was not transferred to the project that is being launched in January. How do you explain the reason for this rebranding?

IMHO, I believe it was a strategy to make it more presentable and if possible to disconnect it from the previous bad publicity about the project. But I think the more interesting question why Diem? and what does it mean? and what does Diem stand for? By the way, I'm not in a hurry mode and January 2021 is on the doorstep so I think it's better to wait for that launch date to know more about Diem.

[ice18]

Its their part of strategy rebranding sometimes good to a business especially if it involve in a very controversial situation we all know that the Founder of Facebook who is also the creator of Libra testify in front of US regulators to defend Libra but after that situation still they are not yet launched lets we what this rebranding can bring in the future of Libra/Diem.

[trauchot]

It is not clear why they changed the name of the project, because everyone knows that Diem is Libra, well, of course, the creators of Diem have their own plans for this, so it remains to wait a little more and in 2021 we will already see what Diem is and we will see what heights Diem will reach.

[tvplus006]

...
Maybe they had some discussion with other businesses with Libra name (there's at least a Libra Bank), but still "libra" is a common Latin word, hence not copyrighted.
Strange decision...

You're wrong. The Libra trademark is currently owned by Facebook Inc, which acquired it on April 20, 2019 from Libra Services Inc: https://www.theblockcrypto.com/daily/21954/facebook-acquired-a-trademark-from-a-little-known-tax-company-for-its-secret-crypto-project Thus, Facebook acquired the Libra trademark before it announced its crypto project. Accordingly, we can't talk about any problems that Facebook might have had in connection with the use of the Libra trademark.

I don't know what they did trademark, you linked a paid article I cannot read. Most probably internal details, workflow, maybe even graphics and fonts.
I was talking about the word itself. And the word Libra cannot be trademark-ed. I think that you may be confusing something there.

Following your logic, campaigns like Apple, Amazon, and many others are also not a trademark and are not protected by law. Each trademark is registered in relation to a specific type of goods and services. I can't find a free article for you, because such information costs money. I suggest that you read the following document confirming that the Libra trademark is protected by law. Read carefully "goods and services", which is protected by the Libra trademark.

[FontSeli]

Following your logic, campaigns like Apple, Amazon, and many others are also not a trademark and are not protected by law. Each trademark is registered in relation to a specific type of goods and services. I can't find a free article for you, because such information costs money. I suggest that you read the following document confirming that the Libra trademark is protected by law. Read carefully "goods and services", which is protected by the Libra trademark.

Hello, friend.
There is such a wonderful site World Intellectual Property Organization where you can see information about registration of patents, trademarks and other objects that are intellectual property.
Here is what I found there at the request of the LIBRA:
https://www.wipo.int/tools/en/gsearch.html?cx=016458537594905406506%3Ahmturfwvzzq&cof=FORID%3A11&q=Libra#gsc.tab=0&gsc.q=Libra&gsc.page=1

[icalical]

It's more of a marketing strategy, they had legal problems with the first brand name.

It is not a mystery, it has already happened in the past with several brands.

Link: https://www.mentalfloss.com/article/503464/15-companies-changed-their-names

In each of these cases, the new brand name was chosen in accordance with the development goals. The same thing happened with Libra, whose name change is explained by the fact that "Diem" - means a new day for the project. But I still have a question: why did the Association leave the same logo when changing its name?

Exactly, the same question comes to my mind, if they want to rebrand, just the name won't make a big difference. Besides the concept of the projects is still the same if they keep the same logo they only do half-rebranding.

[0t3p0t]

Maybe they are scaping from negative feedbacks from the previous name that is why the rebranding happened. It is something like a marketing strategy though the idea of the project is the same so it does not matter at all. It does not matter on how many times the team would change it's projects name as long as they are making it a working project and not abandon it once they've got what they need from investors. Team matters most because good looking project name is nonsense if team are scammers and stupid.

[bussybuddy]

I heard it had a brand name problem during marketing on this project, but i find that the launch date is approaching the rebranding is the last change the project needs. perfecting before launch to avoid any operational disadvantages. This is a big project and has received much expectation from many people, i think these changes are the beginning of the project's early process.

[tvplus006]

Following your logic, campaigns like Apple, Amazon, and many others are also not a trademark and are not protected by law. Each trademark is registered in relation to a specific type of goods and services. I can't find a free article for you, because such information costs money. I suggest that you read the following document confirming that the Libra trademark is protected by law. Read carefully "goods and services", which is protected by the Libra trademark.

Hello, friend.
There is such a wonderful site World Intellectual Property Organization where you can see information about registration of patents, trademarks and other objects that are intellectual property.
Here is what I found there at the request of the LIBRA:
https://www.wipo.int/tools/en/gsearch.html?cx=016458537594905406506%3Ahmturfwvzzq&cof=FORID%3A11&q=Libra#gsc.tab=0&gsc.q=Libra&gsc.page=1

You have provided a good link that allows you to confirm my words that I said earlier about owning the Libra trademark. If you look at the decisions of the WIPO Arbitration and Mediation Center, you can see that all the disputed decisions regarding the ownership of this trademark were made in favor of Facebook Inc.

[NeuroticFish]

Here is what I found there at the request of the LIBRA:
https://www.wipo.int/tools/en/gsearch.html?cx=016458537594905406506%3Ahmturfwvzzq&cof=FORID%3A11&q=Libra#gsc.tab=0&gsc.q=Libra&gsc.page=1

I've checked a few of them. They are about "Facebook-Libra" trademark, or "IBUK Libra" (some Polish library) and not trademark for the world Libra.

Following your logic, campaigns like Apple, Amazon, and many others are also not a trademark and are not protected by law.

Again, I am talking about the word Libra itself. And if I would be wrong in my logic, I would not be allowed allowed to buy apples from the market, I should get them from Apple Store.
Please make sure you understand what I am talking about when you are coming with counter-arguments.