Spain bans betting adds - no celebrities, no sport sponsorship, no daytime adds

[ene1980]

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Even now majority of the clubs are finding it hard to sustain especially after the pandemic and the only sector where money is flowing constantly during these last two years is the gambling industry where new users are searching for new platforms to spend their free time and now the government wants to restrict those advertisement revenue is harsh for these clubs.

[STT]

torpedo on the finances

Did they also ban credit cards and other forms of financial borrowing that includes much risk.   They didnt ban betting, they tried to apply censorship on adults as a positive when it does make something appear as forbidden and out of reach and possibly even more attractive.     Its far better if they just emphasize the negatives to whatever activity they are trying to underline as negative, maybe the average win rate should be listed in advert for balance; this idea is far more likely to succeed in reducing gambling.

[milewilda]

The government is taxing these teams and companies why they want to get them in trouble getting marketed, instead, they should educate people to become responsible bettors instead of trying to kill an industry, but even if they are going to do this, these companies will find a way to market, like strengthen their affiliate marketing giving players higher percentage of referral earnings.

You know that government do make out decisions even turns out to be dumb and no sense but still it would be the one to be followed in the end of the day or simply theres no much thing they can do but to deal with it
and of us people who do give out some commentaries in regards to the situation then this decision would really be negative to those clubs.

Even now majority of the clubs are finding it hard to sustain especially after the pandemic and the only sector where money is flowing constantly during these last two years is the gambling industry where new users are searching for new platforms to spend their free time and now the government wants to restrict those advertisement revenue is harsh for these clubs.

It is indeed harsh and they should be at least considerate knowing that we are on a hard situation specially on this pandemic times.

[Wexnident]

The government is taxing these teams and companies why they want to get them in trouble getting marketed, instead, they should educate people to become responsible bettors instead of trying to kill an industry, but even if they are going to do this, these companies will find a way to market, like strengthen their affiliate marketing giving players higher percentage of referral earnings.

You know that government do make out decisions even turns out to be dumb and no sense but still it would be the one to be followed in the end of the day or simply theres no much thing they can do but to deal with it

And that's nothing new. And tbh, if the choices were to be between educating people about gambling and banning, I'd 9/10 go for banning. Why? It's less hassle, less problems, less resources used, unlike educating people, that's going to take a lot of time just with the number of people you have to actually educate. That's in the case of making sure that they actually learn, if it was haphazard process like posting posters, ads, etc, about anti-gambling or the effects of gambling, less resources yes, but less effective as well.

[uneng]

The excuse used by the minister of consumer affairs to pass the new rule can be only considered legit if they make another decree declaring their citizens mentally incapable, as only mentally incapable people wouldn't have critical thinking to distinguish what they should do and not do by themselves, consequently acting accordingly to what a celebrity tell them to do or practing an activity just because a soccer player displays it on his uniform.

In a modern civilized society proud of its advancements in social and economical sectors such decrees don't make sense. Why do authorities keep underestimating the capacity of their citizens managing their own lives smartly and efficiently without external interferences?

[Peanutswar]

I guess it's a big loss to the gambling casinos or gambling platform does not promote by known personalities but again if this is a law we cannot against with it but still another loss to the casino to promote more because we know the power of the top persons they can encourage a lot of people to join them and enjoy gambling.

[Ucy]

So, what reason was given for the ban? Was it due to lack of promotion of safe bet, was it  emotional ban, is betting leading people to take big risk, etc? I have notice betting businesses getting promoted in stadiums, and sometimes I feel there should be moderation in what they allow people to see. How about other businesses? Imagine if the stadium is filled with insurance or food ads. Not saying there is any wrong in promoting insurance or food, as long as it's done in moderation and good insurance/foods are promoted. They shouldn't promote just bettings businesses and only the good/safe ones should be promoted. Those who meet a strict safety standard could be allowed to promote.    So, things that are permitted shouldn't be done excessively, and safe betting should be encouraged.
If betting/prediction market is properly defined and is good, it could be illegal not to promote them.
The problem is extremism and lack of knowledge/understanding

[tyz]

Not sure what this is supposed to achieve - to curb underage gambling perhaps?

I personally think that this is not going to be effective whatsoever. Teenagers can stay up late too, you know?

The problem is that - not only in Spain, but also in other countries - gambling addiction has increased among many due to the lockdown period and due to the pandemic. In some cases even drastically. This is shown by several studies that have been published recently. I assume that this rule is a reaction to that. Whether it will be successful, though, I doubt. Since certainly many do not start betting just because it is on any jerseys.

[Questat]

I guess this happens in other countries too, IMO, sports should have a good reputation and it's not good to integrate clean sports to advertising of betting platform as there could potentially be a problem in terms of the outcome as game-fixing is happening in any sports.

[alegotardo]

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Betting is a serious thing that can only be offered to those who have the maturity to recognize and control the risks, so Spain's concern with advertising is valid to try to contain the reach of the public and limit the "side effects".
Now, if this will really have any effect I doubt, because nowadays with games of chance being directly connected to the internet and a young audience that is also immersed in it, bans on TV for example end up not having as much effect.

Anyway... governments and their strange laws.

[Assface16678]

Why wouldn't they want celebrities to promote casinos? That's a bit counterproductive if you ask me. Also, this is a bit bad for the celebrities too because they'll get cut off with possible source of income. For real, I really don't get what's the point of banning them from getting deals with betting businesses.

[smyslov]

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:

Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).

They are trying to kill that lays golden eggs, they are taxing these betting platforms so why they are limiting their promotion, they should contest this, they have loyal followers I don't think they will run out of business or bankrupt since these restrictions can hamper how they run their business they must find a way to counter this they will have to find new ways to promote and advertise.

[Jackl87]

https://www.sportspromedia.com/news/la-liga-betting-shirt-sponsors-2020-21-season

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Teams directly affected:

Alavés (Betway), Cádiz (Dafabet), Granada (Winamax), Levante (Betway), Real Betis (Betway), Sevilla (MarathonBet) and Valencia (Bwin).

It is always weird when countries introduce laws which only have the goal to change the way that adults spend their free time because i don't think that any country has the right to do that. Everyone that has reached the legal age can do whatever he wants in his free time and with his money, if this activity is legal of course.
That being said, a gambling addiction hits in most cases those people that are already poor and also easier to manipulate. Therefore it can make sense, from a certain point of view, to forbid that sports stars and other celebrities are advertising for sports betting. I doubt though that i will have any effect.

[Dread Pirate Roberts]

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Surely both parties between the promoter and the sponsor will lose financially we don't know what agreement they have done together. And im also read some articels minister advice team and some celebrity stop completely their partnership    its too sudden and too quick to take a policy.

[iv4n]

I guess it's a big loss to the gambling casinos or gambling platform does not promote by known personalities but again if this is a law we cannot against with it but still another loss to the casino to promote more because we know the power of the top persons they can encourage a lot of people to join them and enjoy gambling.

This is indeed a big loss but for sure, those companies have the other way to promote their casinos and they have to or else they'll lose more. Top celebrities always lure a good amount of people, if your into gambling and you endorse it for sure some of your followers will do the same thing.

Well, as what you've said, we have to accept this new law and follow it to avoid any inconvenience especially if the government runs after you, better to avoid this.

As OP stated, some teams will suffer big time as well, their sponsors are casinos, now these teams need to search for new sponsors... I guess for big clubs it's easy to find sponsors, companies compete to take that place, but with some less known teams it's trickier to find new sponsors!

Spain is a serious country, teams and casinos will have to adapt or they will be fined for not following the regulations! In my opinion this too much, the same thing I think about many other rules... but who are we to question that, so it's follow the rules or suffer consequences for all!

[Peanutswar]

I guess it's a big loss to the gambling casinos or gambling platform does not promote by known personalities but again if this is a law we cannot against with it but still another loss to the casino to promote more because we know the power of the top persons they can encourage a lot of people to join them and enjoy gambling.

This is indeed a big loss but for sure, those companies have the other way to promote their casinos and they have to or else they'll lose more. Top celebrities always lure a good amount of people, if your into gambling and you endorse it for sure some of your followers will do the same thing.

Well, as what you've said, we have to accept this new law and follow it to avoid any inconvenience especially if the government runs after you, better to avoid this.

As OP stated, some teams will suffer big time as well, their sponsors are casinos, now these teams need to search for new sponsors... I guess for big clubs it's easy to find sponsors, companies compete to take that place, but with some less known teams it's trickier to find new sponsors!

Spain is a serious country, teams and casinos will have to adapt or they will be fined for not following the regulations! In my opinion this too much, the same thing I think about many other rules... but who are we to question that, so it's follow the rules or suffer consequences for all!

I guess they have another way of promoting their platform also the internet is broad there's a lot of way like getting ads with different platform. and promoting in different ways to earn more players I guess the restriction is just limited on their country but not in the outside. Still, if this restriction is widely spread and already implemented by law it's too hard to against it it's better to follow or else they have the chance to catch you.

[maju69]

The new law has knocked down strongly all the preferred advertising options for betting business. They cannot, for example, be on a teams shirt nor celebrities from sports are allowed to promote betting houses or platforms. Also, the adds in TV can only be run late at night. Needless to say that is a torpedo on the finances of several teams and may affect their ability to recruit and maintain the right players.

Surely both parties between the promoter and the sponsor will lose financially we don't know what agreement they have done together. And im also read some articels minister advice team and some celebrity stop completely their partnership    its too sudden and too quick to take a policy.

Celebrities are forced to turn down advertising offers from casinos, social media is a place for promotion, but with intense competition also adds more massive barriers. In contrast to celebrities who have influence more quickly and their followers can easily follow what is advertised by their love interest. Casinos also need to think about ways to operate optimally and bring in new gamblers.

[ChiBitCTy]

This is absolutely obnoxious.  I am sick and tired of seeing countries making backwards progress.  There is nothing wrong with gambling and this should be something that is left up to the people to decide on, not an overlord.  I guess I am just tired of countries making backwards moves and seemingly many of them of late.

[aysg76]

That could be a huge loss for the casinos, to lose such chance on hiring those influencers and make a good market exposure, well that’s the new rules so they have to obey that and just look for good alternatives.

Are gamblers more expose to sports? I guess not at all and the bettors will always place their bet even if they don’t see any advertisement, they already know where to place their bet for sure.

It will have impact on casino houses also and teams would lose upto $105 million which is high source of revenue from sponsored advertisements from these casinos.The government putting up such partial bans are out of my understanding as adds will be run late night as people would avoid them watching on such times.Most of the football matches are played at night time and fans are awake till midnight and even late so they will watch it then.But still the mass advertisement like on shirts,kits,and all other sportspersons stuff will not be allowed can give blow to industry.You don't know how much revenue they generate out of it.Even if millions are watching and small percentage login on casino the house will recover the advertisement funds from them easily.

[AicecreaME]

I know that gambling is being promoted on TV every midnight but here in my place, only lottery is the gambling they promote. The rest of the gambling platforms are being promoted via Facebook and other social media platforms, that's why parental guidance is always important for kids if that's what they are aiming for, to reduce children being expose too early in the gambling world.

Banning it on TV for a certain reason wouldn't hurt them that bad, I guess. There's a lot of ways on how to cope up with that.