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Author Topic: What do you think about youtube/twitch marketing? Is it ethical?  (Read 448 times)
shield132 (OP)
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September 16, 2021, 07:39:58 PM
 #1

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

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September 16, 2021, 07:59:28 PM
 #2


So, what do you guys think, is this kind of marketing ethical?
Why it wouldnt be ethical? This had been the most common way of marketing.If we do look on the other side of things which talks about those acting then those are just part of the reality on where

they would really be using up those kind of ways just to lure in people no matter what the cost.It might look not to be ethical to you but its their way to lure in
even though it isnt really that appealing but well theres nothing we can do with that thing.

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September 16, 2021, 08:11:40 PM
 #3

The videos you are referring here, are mostly sponsored by the gambling houses. Just like any other businesses, gambling houses also need to market their casino to reach their target customers. So youtube/twitch streaming is one way of reaching highly targeted customer base.

But if the streamers are wrongfully claiming that they are usingbtheir own money but in reality if they are using sponsored money, then it's unethical for sure. But in this highly competitive market, such things usually happen as standard practices.

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September 16, 2021, 09:08:25 PM
 #4

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

If you are a real gambler and you know how they advertise you should know better, when it comes to gambling your experience and how you perceive gambling is what matters, Youtube and Twitch marketing has a lot of false marketing not only on gambling but on investment schemes too, if you're the kind who believe on what you see and read online easily you will be deceived, you should always do diligent research.
I prefer to believe in honest reviews from independent players who spend their own money and Youtube is not the place to check for honest reviews unless the Youtuber is an independent one.
Gambling sites and investment schemes and all their marketers have a disclaimer, Only invest what you can afford to play or invest and this is one of their few pieces of advice that is correct and I also recommend all gamblers to follow this.

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September 16, 2021, 10:53:43 PM
 #5

So, what do you guys think, is this kind of marketing ethical?
When there are lies in the marketing it's not ethical for this simple reason. But I think the fact the public target are the big players it's not a problem. I believe it's casinos and promoters' right to do the best they can do attract the public they think it's interesting for them, since they don't use fake situations to do so.

Anyway, as this situation was debated a lot and everyone in the industry is already aware, I think the public will just stay away from youtubers/streamers who use such lies to promote their content and will approach legit ones. In the end it will be a good opportunity for new youtubers/streamers to grow their channels and audience with honest content.

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September 16, 2021, 11:44:39 PM
Last edit: September 16, 2021, 11:58:17 PM by Dread Pirate Roberts
 #6

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones.

So, what do you guys think, is this kind of marketing ethical?

still reasonable and ethical if that can be still obtained. if it's unethical if it's impossible to get and they sell it. and many of them have also given a disclaimer about gambling. as long as what is advertised is still reasonable even they put acting on it it's still normal and okay.
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September 16, 2021, 11:55:22 PM
 #7

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones.

Is there any need to go further than this?

If the intent is this, then clearly this is fraudulent and very unethical.

I actually stopped playing at Roobet because of this. There are way too many Twitch streamers who are clearly using fake money to gamble and getting paid to exploit their audience base.

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September 16, 2021, 11:56:06 PM
 #8

Hosting giveaways are a creative form of marketing. One whose allure could be wearing thin due to them being so common, undocumented and unorganized.

I think what is needed to make them more legitimate is for the organization and logistics of it to be handled better. With more documentation and information. To become more normalized like lotteries or sweepstakes.

The main things are people want to know is that there were legitimate winners. Who are not associated or affiliated with those offering prizes. And that people receive what was promised.

In a worst case scenario, a youtuber could offer $50 in prizes to the best retweet. Make another account. Give the prize $ to their ALT account. Taking steps to document and verify that not being the case, is the ideal that should be pursued IMO.
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September 16, 2021, 11:59:29 PM
 #9

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones.

Is there any need to go further than this?

If the intent is this, then clearly this is fraudulent and very unethical.

I actually stopped playing at Roobet because of this. There are way too many Twitch streamers who are clearly using fake money to gamble and getting paid to exploit their audience base.
Does those streamers havent declared nor tell that its on a sponsored money? You could actually notice this even if they wont really be telling the truth because no streamer would be spending tons
on a gambling site and they are streaming for income and wont really be just wasted or would be deposited on a gambling site.It does really need up some common sense sometimes.
Unethical on being deceptive but theres nothing we can do about it.

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September 17, 2021, 12:13:21 AM
 #10

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

I think that it is unethical only if the streamers does not declare the affiliation.

But unfortunately, most people don't declare this affiliation.

There is nothing wrong with people streaming even as affiliates as long as they have made this clear to the audience from the get-go. And there is definitely nothing wrong with casinos themselves operating twitch streams.
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September 17, 2021, 12:58:00 AM
 #11


It's unethical but is not prohibited that's why they continue to promote. I'm sure there are people trying to expose them on their comments, I've read some of the comments given by the viewers which they are saying the strategy isn't working and that means they really tried what the streamer is doing. Victims are complaining.

Streamers continue to do it even after they changed their terms as twitch introduced restrictions on gambling-related links.

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September 17, 2021, 01:02:21 AM
 #12

I think there's nothing wrong with that, specially if they are using their own money to gamble. And they are earning as well when their channel got lots of view and subscribers and thumbs up, it added some algorithm in the channel.

So still up to the gamblers who are watching their channel, if they are attracted to gamble more because of what they have seen, then it's their fault, IMHO. As far as marketing goes, Youtube is now design to be targeted some demographics, a niche, so that's marketing already.

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September 17, 2021, 01:06:49 AM
 #13

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

I don't think that it is.

Twitch is banning gambling related affiliates for a reason I think. And it's well deserved because it's simply misleading and making people believe that there is more chance of winning than there actually is.

It's not fair as the big casinos like Roobet are the ones who are able to sponsor their affiliates like this as well. So that further monopolizes the market.

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September 17, 2021, 01:14:52 AM
 #14

The videos you are referring here, are mostly sponsored by the gambling houses. Just like any other businesses, gambling houses also need to market their casino to reach their target customers. So youtube/twitch streaming is one way of reaching highly targeted customer base.

But if the streamers are wrongfully claiming that they are usingbtheir own money but in reality if they are using sponsored money, then it's unethical for sure. But in this highly competitive market, such things usually happen as standard practices.
This is what happening with those streamers. We can see regular gamblers winning in big multiples, but to achieve that he/she might've been spending little by little for months. When it comes to the streamers, quite often we can see them winning big. In one way it is unethical, because there is no truth. On the other side, it is the common practice by gambling houses. Even the same kind of promotion is followed on different other businesses, particularly on options trading.

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September 17, 2021, 02:37:48 AM
 #15

We all have seen dozen videos of streamers on twitch/youtube who play with huge amount of money and sometimes win a lot. Overall, the main idea behind these streams is that if you have huge bankroll, then you have a higher chance of win greater amounts of money. This is done in order to attract people with higher bankroll instead of low ones. While I was always saying that adult person is independent in his/her choice and if he/she does anything, it's only his fault, I still look at this marketing like a dirt trick to attract people with bankroll more than they are afford to lose.

Most of the times I have seen youtubers who were using high quality equipment, tech support, etc and had different casino themes on their video but were acting like an actors and were swearing that they were playing with their own money.

So, what do you guys think, is this kind of marketing ethical?

Many casinos are practicing that even well-established casinos it's one way to sustain the money flowing inside the casino it's up to the players if they want to follow the advice of the streamers, what's unethical practice is promoting scam gambling sites and telling them that they are paying on time when they are not, we have at least two scam gambling site here with a signature campaign and many members promoting and supporting them, that's unethical for me.

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September 17, 2021, 03:21:31 AM
 #16

Marketing is a dirty game. I think a lot of marketing strategies are unethical.

I consider this promotion of gambling as unethical. If you are convincing people to deposit a large amount of money to gambling sites so that they are supposed to win big as well, you are doing an unethical act. It is not a question whether the money is really theirs or not. It is a different story. If they are lying, then they are obviously unethical. But that's another issue. For me, it is already plain unethical to make it appear as if gambling is a way to make money and the bigger you gamble the better.
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September 17, 2021, 03:48:04 AM
 #17

If we were to talk about ethical things in marketing, I'd bet 99% of it would actually be out already. We don't talk about ethics when it comes to marketing, that would defeat the purpose of marketing, which is profiting. Profiting comes in many ways, a number of them include sucking up to the stupidity of gullibility of people, albeit borderline legal.

Same with youtube/twitch marketing. We all know how streamers have a higher bankroll due to being sponsored, and yet we think that we can also do it. Is it their fault for not clarifying that? I don't think so. They have no obligation to do so really, and it's our fault for not understanding that simple fact prior to actually gambling.

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Inagame
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September 17, 2021, 08:42:17 AM
 #18

I never heard of such thing as ethical marketing in gambling and all youtube and twitch influencers need is more money nad profit.
If some actor said he was playing with his money that could be true but that money was given to him by casino before Smiley
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September 17, 2021, 09:44:53 AM
 #19

That's their marketing strategy and I honestly don't find it unethical because that's their strategy to attract more players. Gambling sites would pay streamers a huge amount just to advertise them and it's still for us viewers to believe in what we see on different platforms. It's still our prerogative to do research before believing the streams that we watch.
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September 17, 2021, 10:20:36 AM
 #20

The videos you are referring here, are mostly sponsored by the gambling houses. Just like any other businesses, gambling houses also need to market their casino to reach their target customers. So youtube/twitch streaming is one way of reaching highly targeted customer base.

But if the streamers are wrongfully claiming that they are usingbtheir own money but in reality if they are using sponsored money, then it's unethical for sure. But in this highly competitive market, such things usually happen as standard practices.
This is what happening with those streamers. We can see regular gamblers winning in big multiples, but to achieve that he/she might've been spending little by little for months. When it comes to the streamers, quite often we can see them winning big. In one way it is unethical, because there is no truth. On the other side, it is the common practice by gambling houses. Even the same kind of promotion is followed on different other businesses, particularly on options trading.

I wouldn't disagree with that! If the streamers are using company money and claiming it as their own money, then it's unethical for sure. Because there is no truth. But I believe the gambling houses are promoting such practices and there's little we can do. Twitch has recently imposed some restrictions on gambling video where they are not allowed to put their referral links anymore. But this is not something that can put an end to this practice.

But to be honest, banks are the most unethical business organizations in the world and their scale of operations are quite big compared to online gambling market. So it's not right to blame gambling only!

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