Note: This thread intended for new casinos, that's why it's posted on Gambling board.
Many new casinos doesn't understand how this forum work, forum rules and how to advertise on this forum. Some casinos just started creating topic with poor plain text announcement and some might doesn't even complete developing his sites. How you can make someone move to your new casino while their old casino are better than yours? No one will want to try out your sites.We can't blame them since new accounts wouldn't recognized this forum yet, this is why I create this thread. This 10 steps will help you understand to promote your brand new casino in this forum.
1. You need to have a lot money to start. Aside the primary cost to build up the sites, gambling software, domain subscription, coder, script, bug bounty etc. You need to have a good amount money for advertisement (full explanation below), no one will know your casino when they didn't even heard your casinos since it's still a brand new casinos.
2. Read the forum rules first. The most rules that brand new users broke are post in a row, spamming, put referral on the topic, create duplicate thread and not deleted previous bump. Though if you broke this rules you wouldn't automatically be banned, but your post most likely can be deleted by moderators. Additional tip: if you want your thread remain on Gambling board, you need to accept Bitcoin on your casino, if not your topic will be moved to service announcement (altcoins). The rules can be read here
Unofficial list of (official) Bitcointalk.org rules, guidelines, FAQ3. Create announcement with well organized design. Good announcement will bring a good impression to whoever see your thread, it also show how serious and well prepared your casino it is. If you register with brand new account, your images wouldn't be visible since each rank has a restrictions. You need to upgrade your rank to Jr. Member or
buy copper membership to make the images visible.
4. Various advertisements. Welcome bonus and wager contest are the good promotions to start as new casino. But almost on any casino will have this promotions and it's really common, also the requirements is really insane to beat. Usually welcome bonus you need 40x wager with the bonus money, wager contest you need to beat high roller and isn't easy. You can other promotions with easier to require even though the reward need to reduced e.g. daily wager, lottery.
5. On forum advertisements. Having a promotions on casinos is good, but it will be better if you have a promotions dedicated for Bitcointalk user only. Many popular casinos in this forum mostly have this and they're not stopping even they already big. In this forum you can run signature campaign, run review contest about your casino, run prediction contest, slot multiplier or even art contest. To run those contests it will be better if you hire a manager to handle that, you can see on this thread
Overview of Bitcointalk Signature Anti-Spam Campaign Managers6. Make sure your site is already finished. Announcing your casino but your site still under development will make people doesn't want to try your sites since it's not completed yet and worried if there's a bug. You need to have at least: Terms and Conditions, Privacy Policy, FAQ, Live support, Social media, and Provably fair verifier. It's not funny when you don't even wrote any rules and when someone want to withdraw his money, you suspect him abusing your system etc and you ask him to submit KYC. Obviously no one will ever want to play anymore.
7. Don't be too strict about your rules. Many people really want a friendly casino which doesn't really strict about their rules. Don't directly suspect broke your rules someone when they win huge amount, you need to accept it since you offer such odds and maximum bet. If you still suspect someone abusing your rules, you need to prepare the proof to prove it. If not, no one will believe since you're new casino and doesn't have any reputation yet.
8. Get a gambling license. Many people doesn't like to submit KYC, but they're prefer a casino having license even KYC is mandatory rather than a casino doesn't have license but offer no KYC. This because no KYC casino doesn't offer promotions due to easily to abuse, unlike a KYC casino will have various promotions. Of course you shouldn't ask KYC to anyone as long as they're not abusing your casino. You also shouldn't allow someone can deposit but they need to submit KYC to able withdraw the funds, this is worst.
9. Active on forum. It doesn't mean you need to active 24/7, you can active once a day, once in every three days or even once a week. You need to be active since many members will ask some questions related to your casino or some people have a problem with your casino. If you ignored their problems, many people will have bad impression on your casino.
10. Don't try to use paid shills or bumping service. Having a thread shown in the first page or even first row will make your casino will be visible to anyone which visited gambling board. But don't try to use paid shills or bumping service to make your thread remain on the first row, this isn't good advertisement and many people will think your casino is scummy or rug pull project, don't try to abuse this forum system.
This is based on my own observations around popular casinos in this forum, this forum doesn't endorse/force new casinos to have good announcement or run advertisements (e.g. signature campaign, contest etc).
tl;dr you need to have huge money to start new casino, understand the forum rules, prepare good announcement, finished your sites with complete informations, be active, run various advertisements, don't too strict, don't hire paid shills, and have a licenses.